Suppose it seems like UPS peak season surcharges are not only higher but lasting longer, too; you’re right. Since March 2020, UPS has had to adapt to the significant changes in e-commerce and the global supply chain. In a nutshell, people were buying more online… a lot more. Thanks to this increased demand, most shipping carriers had to adapt, UPS included.

One adaptation included changes to peak season surcharges. Typically, peak season is just around the 4th quarter, the busiest time of the year for retail. Since the logistics industry hasn’t quite recovered from 2020 (have any of us?), we’re seeing peak season stretch beyond 4th quarter.

It’s already here. Not only that, we’re seeing it split into what resembles a tier system. If you thought surcharges were expensive, well, I have some not-great news for you.

Peak Season Surcharges: Tier 1

July 4 — October 2, 2021 Fees:
The following applies to all US domestic, import, and export shipments, qualifying customers who have shipped >1,000 total packages or more than ten that required Additional Handling during any week following February 2020.

Peak Season Surcharges: Tier 2

October 2, 2021 — January 15, 2022 Fees:
The following applies to all US domestic, import, and export shipments, qualifying customers who have shipped >1,000 total packages or more than ten packages that required Additional Handling during any week following February 2020.

The Over Maximum Limits peak surcharge will be $250.00 per package

Handle your shipping costs and communication to customers accordingly, and have a plan for when things go sideways

Bonus Round of Surcharges for High-Volume Shippers

October 31, 2021 — January 15, 2022 Volume-Based Fee:
The following applies to certain UPS Air Residential, UPS Ground Residential, and UPS SurePost, who have shipped more than 25,000 packages during any week following February 2020.

October 31, 2021 – January 15, 2022

UPS SurePost

110% to 200% of February 2020 volume$1.15 per package
> 200% to 300% of February 2020 volume$2.15 per package
> 300% to 400% of February 2020 volume$3.15 per package
> 400% to 500% of February 2020 volume$4.15 per package
> 500% of February 2020 volume$5.15 per package

UPS Ground Residential

110% to 200% of February 2020 volume$1.15 per package
> 200% to 300% of February 2020 volume$2.15 per package
> 300% to 400% of February 2020 volume$3.15 per package
> 400% to 500% of February 2020 volume$4.15 per package
> 500% of February 2020 volume$5.15 per package

UPS Next Day Air Residential

110% to 200% of February 2020 volume$2.15 per package
> 200% to 300% of February 2020 volume$3.15 per package
> 300% to 400% of February 2020 volume$4.15 per package
> 400% to 500% of February 2020 volume$5.15 per package
> 500% of February 2020 volume$6.15 per package

All Other UPS Air Residential

110% to 200% of February 2020 volume$2.15 per package
> 200% to 300% of February 2020 volume$3.15 per package
> 300% to 400% of February 2020 volume$4.15 per package
> 400% to 500% of February 2020 volume$5.15 per package
> 500% of February 2020 volume$6.15 per package

Current Service Levels With UPS Service Guarantee:

The following applies to certain UPS Air Residential, UPS Ground Residential, and UPS SurePost, who have shipped more than 25,000 packages during any week following February 2020.

How Does This Affect Your Peak Season?

I think the most important thing to remember is that the peak season results in a lot more shipments, which can mean increased waiting times for customers, delays, and maybe increased charges. Handle your shipping costs and communication to customers accordingly, and have a plan for when things go sideways.

It could also be worth taking a look to make sure you’re getting the best rates on your business shipping. Our shipping specialists can perform an analysis that tells you where you’re already shipping most efficiently and exactly where you could be saving more. Contact us to get started on a custom analysis for your business.

While the technologies used to manage and ship products have changed dramatically over the last century, the business model for shipping companies looks almost the same. For decades, shipping companies have offered small businesses a single pricing formula based on weight and distance.

Think of it this way: a 40” smart TV weighs 20 pounds. So does a 20-pound dumbbell.

But the box the TV comes in is 43”x23”x5”, and the dumbbell can fit in a giant shoebox. With traditional shipping models, you’d pay the same amount to ship both a 40” smart TV and a single dumbbell to your store in Duluth even though the TV box will take up more space in the truck.

The United States Postal Service (USPS) has developed an innovative program to meet the modern needs of many small businesses by changing shipping prices for small packages.

Welcome to USPS Priority Cubic.

What is USPS Cubic mail?

Under Cubic, businesses are charged based on the package’s dimensions instead of the package’s weight. This means it costs less to ship small, heavy packages with Cubic than with traditional methods.  

And Cubic doesn’t just offer lower prices. It includes USPS priority mail delivery within 1 to 3 business days and free package tracking.

It’s a great deal if your business regularly ships things like clothing, candles, food, small home goods, books, subscription boxes, etc.

 

If it’s so great, why isn’t everyone using Cubic?

Cubic is a very specific program with strict rules that make it an excellent solution for some businesses but not others. 

If you want an in-depth overview of Cubic, check this out, but here are the basics:

  1. USPS Cubic mail is only available to businesses that ship at least 50,000 packages annually.
  2. Packages shipped with priority Cubic shipping have to weigh less than 20 pounds.
  3. USPS Cubic box, soft package, or priority mail poly bag dimensions must be .5 cubic feet or less with sides less than 18” (about the size of a shoebox).

What’s the Cubic formula?

USPS Cubic pricing is based solely on the size of your package. Here’s how to calculate your Cubic shipping price (sorry for the math):

1. Measure your package’s length, width, and height with each dimension rounded to the nearest quarter inch. For example, say that shoebox with your 20-pound dumbbell measures 14 x 8 x 5”

2. Multiply the dimensions (height x width x length) and then divide that number by 1728 (the number of cubic inches in one cubic foot). For your shoebox, it looks like this:

14 x 8  x 5 = 560

560/1728 = .3240

3. Round the decimal to the next tenth, meaning the .3240 of your shoebox rounds up to .4 cubic feet. (Note: you always round up, never down, with USPS Cubic).

4. Congratulations! Your package qualifies for USPS Priority Mail Cubic. 

Is Cubic right for your business?

We know that what you really want to know is, “How much will this save me?” Check out this chart:

 Zone 1–2Zone 3–4Zone 5–6Zone 7–8Zone 9
Priority Mail$23.20$29.20–$35.85$49.80–$59.75$69.35–$80.50$140.35
USPS Priority Cubic$7.32$7.32$7.32$7.32$7.32

A 20-pound Zone 1 package (something shipped 1–50 miles) costs $23.20 to ship with USPS Priority Mail, and the price increases as the distance to the destination increases.

But that same 20-pound package shipped with USPS Priority Cubic starts at only $7.32 to ship.

But here’s the deal—that $7.32 is the commercially listed starting price USPS offers.

EHub has negotiated low rates for our customers.

This means that you’ll still be saving money even after you pay for our API. But you’ll also get easy-to-print labels, order tracking history, address verification services, and insurance options.

At EHub, we know that shipping is essential, but overpaying isn’t. Drop us a line today to see how we can simplify your shipping and save you money.

If you’re an e-commerce store looking to grow your sales, you must get serious about pop-ups.

Contrary to popular belief, pop-ups don’t have to be annoying. Executed correctly, they have the power to make a big difference in your conversions. It all goes down to segmenting them correctly and making them relevant to your visitor.

Today, we will look at the seven best pop-up tools you can use to take your conversion to new heights. Let’s get started:

1. Privy

Privy grows your sales with exit-intent popups, flyouts, announcement bars, and more. It’s a valuable tool if you’re looking to increase your email list and reduce cart abandonment.

The easy-to-use program makes it easy to experiment and tweak your email popups. You can test different messages based on color, design, display time, and more to see what works the best, even with no coding skills.

Another area where Privy excels is segmentation. To make your popups relevant to the visitor, you can segment them based on which country they come from, how they landed on your website, how much they have in their shopping cart, etc.

Pros:

 

Cons:

 

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2. Sumo

Sumo is a top-rated conversion tool trusted by over 600,000 businesses worldwide. The platform includes multiple features to help stores win more sales, generate conversions, and increase subscribers.

From the platform admin, you can create unique offers and discounts to get your customers’ attention. By making customers sign up, you’ll increase your store’s average order value and boost sales.

Just as shoppers are about to leave their cart, Sumo reaches out with a popup that encourages them to follow through with their purchase. It also retargets customers with a follow-up email when subscribers view your product without buying.

 

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3. Justuno Pop Ups

Justuno uses artificial intelligence to boost conversions with pop-ups, exit offers, countdown timers, and more. It offers endless ways to customize your upsell and cross-sell offers.

The platform’s AI software analyzes billions of data points to tailor pop-ups based on each visitor. It tracks visit frequency, geolocation, cart value, and more to ensure your store sends the right message at the right time.

Justuno comes with advanced analytics to track your marketing success and measure performance. You’ll gain exact insights into what strategies work and what don’t.

 

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4. Omnisend

Omnisend is one of Shopify’s most popular email marketing apps, with a near-perfect 4.7 rating. It connects your email efforts with other channels such as SMS, Facebook, and Google.

On top of using pop-ups to generate sales, you can optimize your landing pages for conversion. It’s also known for its Wheel of Fortune pop-up that offers customers the chance to win a special voucher on your store.

 

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5. Salespop

Social proof is a powerful tool for conversion. 91% of customers trust reviews as much as their own friends and family.

Sales Pop helps you use social proof to boost sales by displaying real-time customer activity. When visitors know that others are buying from your store, they are more likely to buy themselves. It also makes your store look busy and creates urgency.

The app does this by connecting to your Shopify and tracking recent sales. Customers will also be able to click on the pop-up to look at the purchased product.

 

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6. Pixelpop

With Pixelpop, you can capture visitors’ emails and sync them to Mailchimp, Klaviyo, Constant Contact, or Conversio. You can also add banners that display special offers, such as free shipping.

Pixelpop has various ways to style and customize pop-ups on your store. The different types of pop-ups you can use on your website include email signups, announcements, coupon codes, social follow, etc. The sky’s the limit!

Pixelpop doesn’t require any coding background to get started and only takes a few seconds to install on your store.

 

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7. Wisepops E-commerce Pop-Ups

Thanks to its drag-and-drop editor, Wisepops makes it possible to create high-converting emails within seconds.

One aspect that makes Wisepops stand out from other popup tools is its vast choice of templates. The platform makes it easy to find designs that reflect your brand.

Wisepops sends the right message at the right time with contextual targeting. You can target customers based on various factors such as their cart value, their timezone, location, and more.

 

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Conclusion

Pop-ups are great for growing your email list and landing more sales. We hope this list of tools will help you pick the right pop-up tool for your business. Experiment with each platform and see which fits you the best!

In part one of this two-part blog series, we reviewed some basics of the major carriers available for international e-commerce shipping needs. From USPS to several others, you have a few options for international shipping – and which you choose will depend on a few different variables.

At eHub, we’re happy to offer international shipping e-commerce solutions as just one piece of our comprehensive shipping API services. From helping you navigate paperwork and customs documentation to negotiating non-US shipping deals, managing returns, and more, we’re here to help with every area of international commerce for our clients. While much of part one of our series evaluated your options for international shipping, today’s part two will dig into the factors you should consider while selecting your carrier.

Landed Cost

Within the shipping world, the term “landed cost” is commonly used to describe the final, all-in-one price. It includes not only shipping costs but also duties, taxes, and fees, plus potential add-ons like insurance.

Before any customer completes an international purchase of your products, you should lay out their landed cost. In many cases, this information will include details on who is responsible for any additional fees that might be present.

Full Details

In addition to the landed cost of standard shipping needs, you must know what’s included in a shipping carrier’s program. For instance, does the carrier include insurance for all orders, for only orders with a specific minimum price, or not? If it’s not offered at all, you may have to offer some of your own. Also, inquire about areas like whether there’s a charge for proof of delivery, how tracking will work, and more.

Customs Forms

While customs forms will be pretty similar or even identical between carriers, they’re essential to think about. This is actually an area where working with our team of shipping professionals is just as important as finding a great carrier – we’ll help you with things like value per unit, international currency, harmonized tariff codes, and others, though we require a partnership with a robust carrier in several of these areas.

Trade Regulations

Another area where it’s essential to have both a suitable carrier and the expertise of pros like ours is within trade regulations, which vary between countries you may be shipping to or from. For instance, Austria does not allow the shipment of any alcoholic beverages or medicine, among other things; China doesn’t allow the import of toy guns. Knowledge of these regulations is vital for limiting overhead and maintaining your company’s reputation.

If you’re like most business owners, this photo of someone being literally boxed in by shipping containers probably feels familiar.

Ask yourself:

If you nodded your head emphatically to any (or all) of these questions, we can help. 

EHub is an integrated platform that simplifies shipping by connecting your eCommerce systems. We have agreements with major carriers that allow us to get you more competitive rates without sacrificing customer service.

We’ve also perfected the art of international shipping. Let us teach you our ways.

 

What is international shipping, anyway?

Domestic shipping involves shipping goods or documents from and to locations within a single country’s borders.

By contrast, international shipping (also known as cross-border or global shipping) is precisely what it sounds like: importing and exporting goods across national borders by land, air, or sea. 

While the definition is simple, the application tends to trip people up. 

If you are ready to start shipping outside the United States, there are a few things you need to know right off the bat:

  1. International shipping will take longer and cost more. Don’t waste time fighting it. Embrace it and find the best solution for your company.
  2. Customs and duties, both in the originating country and the receiving country, are all forms of import/export taxes you can’t avoid.
  3. Because every country has unique import/export requirements, it’s easiest if you start shipping to a country that is part of a strong US trade agreement.  Mexico and Canada are the easiest since the US-Mexico-Canada Agreement (USMCA) simplified taxes and other requirements, but 20 other countries also have free trade agreements with the US.

 

Domestic vs. international shipping

As long as you aren’t shipping something liquid, fragile, perishable, or potentially hazardous, all you need to ship a package domestically is a shipping label.

International shipping is more complicated, with restrictions on the types of goods that can be shipped and more documentation requirements. 

Navigating all these regulatory requirements can be confusing and overwhelming, but if you’re ready to take your business to the next level by expanding to a global customer base, keep reading.

 

What qualifies as international shipping?

Shipping from the US to Canada is considered international shipping, even though they share a border because two sovereign nations are involved. On the other hand, if you want to send a package to Hawaii, 2,285 miles from the US mainland, you have multiple domestic shipping options.

But is shipping to Puerto Rico or Guam considered international shipping? They aren’t sovereign nations, but they aren’t states either. Do you need to fill out forms and pay duty taxes?

Here’s a basic rule of thumb:

LOCATIONINTERNATIONAL SHIPPING?
Any one of the 50 US statesNope (all carriers)
Puerto Rico & US Virgin Islands(US territories in the Caribbean)USPS: Nope (no customs forms or duty tax)Fedex/UPS/DHL: Yep (regular customs forms)
American Samoa, Guam, Northern Mariana Islands (all other US territories)Yep (all carriers)
Every other countryYep (all carriers)

What can I ship internationally?

Requirements vary between shipping providers (between the USPS and FedEx, for example), but there are limits on what you can ship within the United States. Generally speaking, things like airbags, ammunition, explosives, gasoline, illicit drugs, and marijuana (including medical doses) cannot be shipped domestically.

In addition to the list of prohibited items, some products have restrictions on domestic shipping, including:

All items prohibited and restricted for domestic shipping cannot be shipped internationally. Additionally, you can’t use priority mail express to send packages containing currency (coins, banknotes), securities of any kind that are payable to the bearer (like traveler’s checks), precious stones and metals, and other valuables to other countries. 

international shipping (also known as cross-border or global shipping) is precisely what it sounds like: importing and exporting goods across national borders by land, air, or sea

What documents do I need to ship outside the US?

Remember your pre-Covid trip to Cancún? Before you landed, the flight attendants had you fill out a tourist immigration form listing where you were coming from, what airline you flew in on, where you were staying, and when you’d be leaving. 

After landing, you likely gave this form to an immigration officer before going through customs, where you had to fill out another form “declaring” whether or not you were bringing restricted items and/or large amounts of cash into the country with you.

Most governments treat packages like tourists and require similar documents to accompany them across borders. The most common forms needed for international shipping are:

Depending on where and what you’re shipping, you may also need a/an:

 

International shipping with training wheels

EHub is basically international shipping with training wheels. We have carrier and cart integrations that can save you the time and stress of figuring out documentation and tax requirements while capitalizing on your expansion opportunities.

Shipping, savings, simple. Get in touch with us today to get started.

For eCommerce businesses that ship internationally and domestically, shipping factors and variables are a bit different. However, modern technology and improvements have created a situation where numerous companies have the resources to ship internationally with ease, not only significant corporations – this used to be the case in past generations.

Introduction


At eHub, we’re happy to help with a wide range of international shipping needs and challenges, from helping you choose the ideal carrier to filling out the correct paperwork, managing international returns, and many other areas. That first area, choosing a carrier, is often a bit more complex for international shipping than for domestic – this two-part blog series will go over several factors you should be considering, which our team will be happy to help you with during any international shipping process.

Major Carriers

Generally speaking, there are four significant companies or carriers that ship internationally:


International First

One crucial tip for companies who perform both domestic and international shipping: When finding a new carrier, ask about international shipping variables first. As noted above, the significant carriers vary widely in their international shipping guidelines, pricing, and more – there isn’t as much difference between them when you get to domestic shipping areas, so your primary focus should be on the area with more variability.

When finding a new carrier, ask about international shipping variables first

Certain carriers might limit regions or countries they will ship to, which could be a big issue for your business. If you’re unsure about a given carrier, you may consider only shipping internationally to a few countries first to see if the program works for you.


Wrapping Things Up

For more on choosing an international shipping carrier or to learn about our eCommerce shipping services, speak to the staff at eHub today.

Why Ship Internationally?

You’ve seen the stats, like this one from CIEDEC—that 95% of the world’s consumer market awaits you outside US borders. And, after reading our tips for international sales growth, you’ve laid the groundwork to expand your international business shipping horizons. Now, it’s time to get up to speed with international shipping.

Though it may seem daunting, follow these steps, and your products will soar—literally.

1. What Can I Ship, and Where Can I Ship It?

First, review the Commerce Control List (CCL) to verify whether your product is allowed for export or if it is a controlled commodity that requires an export license. Also, depending on where and to whom you are shipping, you’ll want to check whether the government has sanctions or embargoes and prohibitions on end users or the product’s end-use. Then, check the Country Commercial Guides to determine whether your product is allowed for import in a particular country.

If your product does require an export license, determine your product’s Export Control Classification Number (ECCN) because you’ll need it to file an Electronic Export Information (EEI) form. You must also file an EEI if your shipment’s value exceeds $2500.

The good news is most commercial products do not require an export license and are designated EAR99 in the Export Administration Regulations, but before exporting, you will still need to ascertain your product’s Harmonized System classification and Schedule B number to complete the export and import forms.

An easy way to start offering international shipping to Canada and Mexico first and branch out from there. Trading with our neighbors has been simplified with the US-Mexico-Canada Agreement (USMCA) which allows qualifying small package shipments valued at less than $150CAD (in Canada) and $117USD (in Mexico) to ship duty-free, and the taxes have also been simplified.

Or, select from the 20 countries with a free trade agreement with the US. If the customs regulations of the country you are shipping to are rather complicated, and you plan to ship there frequently, you may want to hire a customs broker to help you cut through their red tape.

33Countries with Free Trade Agreements with the United States
AustraliaBahrainCanadaChile
ColombiaCosta RicaDominican RepublicEl Salvador
GuatemalaHondurasIsraelJordan
KoreaMexicoMoroccoNicaragua
OmanPanamaPeruSingapore

2. Decide Who Should Pay For What

Incoterms define the rules of the ownership transfer… for instance, During the delivery process, when does ownership transfer; who is responsible for covering the licensing, customs fees, and taxes; and who, if applicable, is insuring the product for loss and damages? What’s the de minimus value for the country you’re shipping to?

As you consider handling these expenses, you should also estimate what your landed cost (or total expenses from the point of sale to the final receipt of the product) will be—there are many online calculators available to help you. Does it make sense for you to offer free shipping? Split the costs? Will you accept returns, and if so, who covers that cost? Should you adjust your product pricing to reflect the additional cost and work?

An easy way to start offering international shipping to Canada and Mexico first and branch out from there

Selecting which carrier to use is a big part of this step. Price is often the primary concern, but speed and convenience of delivery are factors as well. While USPS can often be the least expensive, its tracking capabilities and delivery responsibilities end once the product leaves its jurisdiction. Many private carriers handle delivery from door to door and offer more services, but those costs will fit into your overall price.

3. Sell Your Product(s) and Get Them On Their Way

Yay! You’ve cut through the red tape, done your research, and it’s paying off—the cash register is ringing.

Now, it’s time to generate a detailed Commercial Invoice (or Pro Forma Invoice for samples) outlining the terms of both the sale and the delivery, then finalize the required export and import forms (which you will have already determined through your research). Some of these can be completed online.

Then, package your product in a sturdy container that meets the standards of your selected carrier; create and affix your international shipping label, carefully proofing your recipient’s address and contact information; and attach your Commercial Invoice along with any other necessary customs paperwork.

Finally…

Easy as 1-2-3.

  1. Research 2. Analyze 3. Ship

Right? Okay, maybe we’re oversimplifying it. But, once you perform the cost-benefit analysis and create the foundation, the process will become systematic and, ultimately, well worth it.

Final Thoughts

However, if you find you do not have the capacity for it. eHub can help. We’ve done our due diligence in the export arena, developed relationships and pricing contracts with multiple carriers, and built the databases to support a seamless e-commerce API that will facilitate every international sale you make. To explore whether our international shipping solution could work for you, click here.

At eHub, it’s our pride to help clients work with all the major shipping carriers available to them. We work with UPS, FedEx, DHL, and, of course, USPS, or the US Postal Service, providing a vast range of shipping options and services from and to any area of the country.

Our carrier-related services span several areas, including helping our clients understand and react to rate increases from any of these carriers. USPS recently filed its planned rate increases for the 2021 year with the Postal Regulatory Commission (PRC) – what are these changes, and how might they impact your standard USPS shipping formats? We’ll go over this plus dig into some of the general benefits of using USPS to begin with.

Benefits of Using USPS

Firstly, why USPS? There are several reasons why many businesses rely primarily on the US Postal Service for their primary shipping needs, including:

That said, many of USPS’s competitors also have these same themes at play. For this reason, shipping rates will often be one of the key elements a business considers when choosing a shipping partner. Let’s go over how USPS rates will change in 2021.

Basics and Approval

As noted above, USPS has submitted its planned rate increases to the PRC for 2021. We’ll review the precise rate increases briefly, but some general basics first.

Firstly, if approved, the new USPS rate changes will kick in on January 24, 2021. In addition, a $100 charge will be imposed on packages found in the USPS mail stream that are larger than the maximum size of 130 inches (combined length and girth) – this applies to all service levels, from standard ground and air mail up to First Class package service and any areas in between.

Average Increases for Common Labels

Here are the average percentage increases that will be seen for the varying service levels within USPS once the rate increases take effect – if they are approved, which has not happened yet:

Are these changes enough to impact your business and make you consider switching to another shipping carrier? This is where our pros come in – we’ll use all our latest techniques to help you find the best shipping company and save money on shipping in several ways.

For more on USPS rate increases or to learn about our shipping API or software programs, speak to the staff at eHub today.

Black Friday is the most significant event for commerce all year. But are you ready?

While it’s essential to plan out your discounts and promotions, many tools make your life easier to prepare for the peak season. Here’s our top list of Shopify tools you can use to take your Black Friday sales to the next level:

Let’s dive in.

1. Countdown Sales Timer by Pixel Union

Urgency is your best friend when it comes to driving sales during Black Friday. You need to highlight the limited-time nature of your offer so that customers have no choice but to make a purchase right away.

That’s where the countdown sales timer by Pixel Union comes in. The app makes it simple to add an action bar on your website that lets visitors know how much time is left to benefit from your offer. No coding knowledge is necessary to set up the timer on your store.

Pricing:

2. Privy

Privy is a tool you can use to create email pop-ups that get the visitor’s attention and invite them to sign up for your list.

Privy will come in handy when customers on Black Friday are about to abandon their carts. You can set up a pop-up offering a discount on the product if they don’t finish their purchase so they can follow through.

It has countless templates to style your pop-up, whatever you’d like. Privy also has A/B testing to experiment with what works best for your pop-up — sometimes, a simple change in color or copy is all it takes to transform your results.

Pricing:

3. Referral Candy

Referral programs are great for spreading the word about your Black Friday sales. Each time a customer refers your discount to one of their friends and family, they receive a special prize. It’s a win-win for everyone!

Referral Candy helps you set up winning referral programs that grow your list and drive new customers. You can create special Black Friday discounts that turn customers into brand advocates and share your sales with people around them.

You’ll be able to generate extra sales with not so much effort on your end.

Pricing:

4. Rise: Gift Cards & Loyalty

If you plan to use gift cards as part of your Black Friday strategy, then Rise is the tool for you. Customers can send their gift cards to their friends or relatives seamlessly with their email addresses.

You can set up as many rules as you want to boost customer loyalty and satisfaction. Rise also allows Shopify stores to issue gift card returns and run bulk discount campaigns.

Pricing:

5. Klaviyo

Email marketing is a big part of running a Black Friday campaign. With customers getting bombarded by brands left and right, however, it can be challenging to make your emails stand out from the crowd.

Klaviyo is an email platform that makes it easy to send engaging, personalized emails that convert. You can segment email campaigns for wherever the customer is at in their purchase, such as if they abandon their cart or are browsing your products.

The tool dives deep into the mind and behavior of your customers so it can structure the best emails. As a result, you’ll always be able to send the right message to the right person during Black Friday.

Pricing:

6. Back in Stock & Restock Alerts

While your goal should be to make as many sales as possible, selling out on items too quickly can make you lose potential opportunities. There are customers out there who wanted your product, and they didn’t get the chance to purchase.

Back-in-stock alerts solve this issue by allowing customers to sign up so you can notify them when your item is back in stock. That way, if you plan to restock after Black Friday, customers can get another chance to buy the product.

You can also use this to gather presale orders. Collect emails from customers who want to be notified when the product is ready for sale!

Pricing:

7. Carthook

An excellent tactic to boost your average order value is upselling. It’s a sales technique that consists of persuading customers to buy other complementary products on top of their original order.

Carthook is a platform that allows businesses to offer three upsell offers for the customer once they make a purchase. It auto-fills the checkout page, so customers don’t have to re-enter their payment information.

You can style your Black Friday upsells however you want with trust symbols, customer testimonials, and countdown timers.

Pricing:

8. Sales Pop Master

Social proof is a powerful tactic to win more sales in e-commerce. It offers trust to the customer and boosts your brand reputation.

With Sales Pop Master, you can showcase social proof in your Black Friday offers to make customers feel they might miss out on something big. By clarifying that the offer won’t last forever, you will be driving extra sales and acquiring more customers.

Pricing:

 

Final Thoughts

From driving urgency to delivering a better customer experience, these tools should provide you with everything you need to spur additional website sales this Black Friday.

Aside from implementing these platforms, however, you need a strategy to promote your Black Friday sales and grow your list before the big day. Check out our last post on how to grow an epic list of hungry customers before the holiday season.

Black Friday and Cyber Monday are coming soon. How are you preparing for the big day?

Don’t wait too long before you start planning your Black Friday promotion. More than half of customers start doing their research on Black Friday sales in early October.

So, if you want to maximize your sales for Black Friday, now’s the best time to get started. Here are some of the best tactics you can use to build your list before Black Friday comes:

Use Email Popups on Your Homepage

When visitors first land on your website, you can get their attention with an email pop-up that includes your exciting Black Friday offer. It’s a great way to optimize your traffic and supercharge your list.

For example, if you’re offering a special 20% discount on all orders for Black Friday, you can create a pop-up with your special offer and ask the customer to opt in. Here’s an example of how that can look like:

Stores can use a tool like Privy to set this up for their website. The platform comes with countless templates to choose from, along with A/B testing to help you create high-converting pop-ups.

Add a Promotional Bar on Top of Your Website

Another way to inform visitors of upcoming sales is through an action bar near your navigation. It’s an excellent tactic to leverage the holiday season and win more sign-ups.

Ensure your short action bar includes an exciting offer and a deadline. An extra tip to make your bar more effective is to add a countdown timer to emphasize that time is running out.

Optimize Your Social Media Pages for Black Friday Sales

Social media is one of the channels for generating leads during the holiday season.

For example, you can add a sign-up button on your Facebook page so they can join your list. They’ll be led to a landing page where they’ll have to sign up with their information, just like Dollar Shave Club in this example:

Something else you can do on social media pages is to include banners that announce your upcoming Black Friday sales. Consider pinning posts on Twitter and Facebook that provide all the information customers need about your promotion.

Run Segmented Ads on Facebook and Instagram

Another tactic to use on social media to generate leads is running ads.

The first and most vital step of running a successful social ad campaign is to use previous customer data to segment your ads. It ensures your message is getting in front of the right people.

Make sure to include engaging imagery and copywriting in your ad. Since you don’t have a lot of characters to write, keep the ad as straightforward as possible with a clear CTA.

Here’s a great example from top retailer Target:

In this ad, they’re giving customers a preview of the deals they expect to launch during Black Friday.

Provide Loyal Customers With VIP Access to Pre-Sales

Your loyal customers are vital to your success. 41% of a company’s revenue comes from only 8% of its customers. On top of that, it’s around 2-3X more expensive to acquire a new customer than to retain an existing one.

This Black Friday, something you can do to grow your leads is to offer loyal customers early access to sales. It’s your way of rewarding them, making them feel valued, and getting them excited to make more purchases once the big day comes.

Create a Referral Program for Black Friday

A referral program is perfect for spreading the word about your Black Friday sales and boosting your list. Each time a subscriber refers your brand to one of their friends and family, they get to win a special prize for their efforts.

Here’s an example of how you can set this up during Black Friday:

You start by providing subscribers with a 10% discount and encourage them to share it with the people around them. Each time one of their friends redeems the coupon, they win another discount for 20% off on their orders.

Boux Avenue is a top lingerie brand that uses referral programs to promote their sales. In the example below, customers have the opportunity to receive some loyalty points if they refer a friend:

Collect Customer Data During Checkout

Customer checkout is the perfect time to collect leads for the upcoming Black Friday season.

As they’re about to finish their purchase, you can ask customers to sign up for your email/push notification list or SMS number so they can be up-to-date with the latest Black Friday sales.

For example, you can offer them a Black Friday coupon in exchange for their information. Avoid being too pushy, and make sure to emphasize the benefits that come with signing up for your list.

Host Special Black Friday Contests and Giveaways

A classic tactic for Black Friday is to run contests. It builds excitement around future Black Friday sales and drives more subscribers to your email, SMS, or push notification list.

What’s also great about contests is the many ways to style it. Some of the different giveaways can include:

Here’s how Shein Organized a Black Friday Contest to promote their brand last year:

Use Traditional Marketing Methods to Promote Your Sales

Do you have a physical store on top of running an eCommerce business as well? If so, you can use traditional tactics to grow your list for Black Friday.

Let’s say that SMS is a big part of your Black Friday strategy. You can add signs to your store and have business cards with your text number so customers can contact you. If you can, billboards can work, too.

Conclusion

The main takeaway is not to put all your eggs in one basket when it comes to building your list. By using a diverse choice of tactics, such as social ads, referral programs, and contests, you can build a solid list of customers that are going to be ready to purchase on Black Friday. Now, it’s up to you to get out there and start promoting your sales!