What is Case Picking: Simplifying the Process of Order Fulfillment

efficient warehousing keeps customers happy and businesses thriving

  • Written by Paola Olivera
  • Published on September 14, 2023
  • Time to read 9 minutes


In the dynamic world of warehousing and distribution, a term you might have come across is “case picking.” But what exactly does it mean? Let’s break it down in simple terms to help you understand this essential aspect of order fulfillment.

Understanding the Basics

Imagine running an online store selling various products, from gadgets to clothing. When a customer orders, your team must gather and prepare the items for shipping. This process of gathering the right products from their storage places is what we call “case picking.”

Breaking Down the Process

This process involves picking individual items from larger containers or cases to assemble customer orders. It’s like a detective searching for clues to solve a puzzle. Each case holds multiple products, and you must select the correct ones to fulfill each order.

Why It Matters

Efficient warehousing is like a well-choreographed dance that keeps customers happy and businesses thriving. Imagine you’ve ordered a smartphone, a pair of headphones, and a charger. Carefully selecting the right items ensures that all these items are gathered correctly, so you get what you ordered without any mix-ups.

Different Methods of Case Picking

There’s more than one way of completing this step like there’s more than one way to reach your favorite ice cream shop. Here are some methods:

  1. Piece Picking: It’s like picking one item at a time from the shelf, just like choosing your favorite candy from a bowl.
  2. Zone Picking: Imagine the warehouse is a big puzzle divided into sections. Each picker handles a specific section, ensuring they know that area like the back of their hand.
  3. Batch Picking: This is like grocery shopping for several neighbors at once. Pickers gather items for multiple orders all at once.
  4. Pick-to-Light and Pick-to-Voice: These are like having a helpful guide showing you where each item is located. Lights or voices guide pickers to the right products.
  5. Automated Picking: Robots might be involved! They follow instructions to pick items and make the process faster than you can say, “case picking.”

Case Picking in Action

A graphic illustration is used to present a flow chart of the steps involved in case picking

Let’s see a scenario in action:

• Step 1: You place an order for a laptop, a mouse, and a laptop bag on an online store.

• Step 2: Behind the scenes, the process begins. A specialized warehouse worker, often called a “picker” gets a list of items for different orders.

• Step 3: The individual will then head to the storage area. Each product is stored in its case or box, waiting to be chosen.

• Step 4: Using a handy scanner, the worker locates the laptop case, the mouse case, and the laptop bag case.

• Step 5: The worker confirms each selected item, ensuring they have the correct items and quantities.

• Step 6: Selected items are moved to a staging area, and sorted by order.

• Step 7: Your laptop, mouse, and bag are packaged and labeled for shipping.

• Step 8: Your order is on its way to your doorstep!

Benefits of Efficient Case Picking

Efficient case picking brings a basket full of benefits:

  1. Speedy Deliveries: Efficient fulfillment ensures that orders are processed quickly, and your purchases reach you in no time.
  2. Happy Customers: Getting exactly what you ordered makes you smile. Accurate orders lead to happy customers.
  3. Reduced Errors: Proper methods and technology decrease the chances of mix-ups and errors.
  4. Better Inventory Management: Accurate picking keeps track of what’s in stock and needed, helping businesses manage their inventory more effectively.
  5. Lower Costs: Streamlined operations mean less time and resources spent looking for unorganized items and packing orders.


Case picking might seem like a puzzle, but with the right methods and a dedicated team, it becomes a well-oiled machine that keeps businesses running smoothly. So, the next time you receive a package at your door, remember the intricate dance of case picking that made it all possible!

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