Pick Pack Ship: Streamlining Order Fulfillment for Success

a streamlined “pick, pack, ship” process is the backbone of effective order fulfillment

  • Written by Alex Dolce
  • Published on June 22, 2023
  • Time to read 9 minutes


Third-party logistics providers (3PLs) play a vital role in order fulfillment, and one of the critical processes they must master is “pick, pack, ship.” This process is very important for the success of 3PL operations. This blog post will explore the significance of “pick, pack, ship” and discuss strategies to perfect this operation.

“Pick, Pack, Ship” – A Simple Explanation:

The “pick, pack, ship” process involves picking, packing, and shipping. Firstly, picking is choosing products from the warehouse shelves based on specific customer orders. Secondly, packing is the assembly and packaging of the products for shipment. Finally, shipping is handing the packaged products to a carrier for delivery.

A Smooth Process = Success

A streamlined “pick, pack, ship” process is the backbone of effective order fulfillment for both 3PLs and customers. Here’s why:

1. Speed and Timeliness:

First, delivering a package on time is excellent customer service. By optimizing the “pick, pack, ship” process, 3PLs can minimize processing times and ensure speedy delivery. As a result, customer satisfaction and long-term relationships with clients will increase.

2. Accuracy and Quality Control:

Undoubtedly, customers expect to receive the correct items that are also in excellent condition. Therefore, accurate picking, careful packing, and thorough quality checks are essential to meet these expectations. 3PLs can gain customer loyalty and minimize costly returns by reducing errors and preventing damage.

3. Effective Inventory Management:

Another action is a good “pick, pack, ship” process that helps you track inventory. By correctly picking items and monitoring inventory, 3PLs can improve product management, avoid running out of stock, and plan for restocking. As a result, you can expect smoother operations and reduced carrying costs.

4. Cost Efficiency and Resource Optimization:

Optimizing the “pick, pack, ship” process minimizes resource waste, such as packaging materials. By decreasing overall process errors, 3PLs can increase cost savings and have better profit potential.

5. Scalability and Flexibility:

Furthermore, the ability to handle changing demands is critical for 3PLs. Not only does an organized “pick, pack, ship” process enable growth, but it also ensures that operations can adapt to changing orders. This flexibility strengthens the competitive edge of 3PLs in a dynamic marketplace.

6. Reduction in Errors and Returns:

Finally, an efficient process decreases errors in order fulfillment. By picking the right items, packing them accurately, and verifying shipment details, 3PLs minimize the likelihood of shipping incorrect or inadequate products. This leads to fewer customer complaints, returns, and associated costs.

Which Strategy Are You “Picking”?

There are a few different picking strategies to choose from when deciding which is best for your 3PL. These include:

Piece Picking:

In this standard picking method, individual items are picked and then sent to be packaged. This type of picking is better for small

Order volumes and diverse product ranges. It requires efficient warehouse organization, clear bin labeling, and refined pick paths.

Batch Picking:

Contrarily, batch picking involves picking multiple orders at once. In this method, pickers gather items for multiple orders in a single trip through the warehouse. This helps increase efficiency and reduce travel time. Batch picking is well-suited for operations with high order volumes but fewer Stock Keeping Units (SKUs).

Zone Picking:

Zone picking involves dividing the warehouse into specific zones or areas. Each picker is assigned a specific zone and is responsible for picking items only from their designated area. Zone picking is ideal for large warehouses and operations with a wide range of products.

Pack The Product Properly


By regulating packing procedures, you can ensure consistency and reduce errors. Furthermore, you can establish clear guidelines for selecting packaging materials, organizing products, and adding labels or documentation.

Quality Control:

If you add quality control, you can verify if the correct products are being packed and the packaging is secure. Conduct regular audits to identify packaging issues and improve accuracy to achieve this.

Packaging Optimization:

Finally, you can optimize packaging to minimize waste, reduce shipping costs, and protect products adequately. To do this, you can use packaging software or experts to determine the best package size, shape, and materials for different products.

Ship It Out!

Carrier Selection:

By evaluating multiple carriers, you can select the ones that align with your customers’ cost, delivery speed, and reliability goals. Additionally, you should maintain strong relationships with carriers to negotiate rates and ensure smooth communication.

Automation and Integration:

As another tip, using technology helps to automate shipping processes and integrate them with your warehouse management system (WMS). This helps to enable real-time tracking and order processing and improves overall efficiency.

Delivery Tracking:

As a final practice, try showing customers their orders through order tracking systems. Real-time tracking information enhances customer satisfaction and allows proactive communication for potential delays or issues.

Bringing It All Together

To optimize the “pick, pack, ship” process, you can try using these best practices:

Advanced Technology and Automation:

First, embrace modern technology solutions such as warehouse management systems (WMS) and order management software. Automation tools like barcode scanners, packing stations, and shipping label generators enhance efficiency, accuracy, and productivity.

Implementing Efficient Picking Methods and Warehouse Layout:

Next, choose methods that align with the order types, such as batch picking for higher order volumes. Also, organizing your warehouse layout helps reduce travel distances to ensure faster and more efficient picking.

Training and Empowering Warehouse Staff:

Finally, invest in training programs for warehouse staff to improve their picking, packing, and quality control skills. Empower them with the knowledge and tools to help them carry out their tasks effectively and foster a culture of continuous improvement.

Enhance Your Customer Profiles With eHub

Deciding which picking, packing, and shipping techniques to implement can be difficult if you don’t have customers that align with your specialties. Let eHub take the grunt work out of finding your perfect customer leads by doing the work for you and finding you leads to matching your business goals!


For 3PLs, the “pick, pack, ship” process is the foundation of successful order fulfillment. By understanding its significance and using the best practices provided, 3PLs can improve speed, accuracy, and customer satisfaction. A streamlined process leads to cost efficiency, growth, and reduced errors. It also helps pave the way for long-term success in the logistics industry.

By embracing the power of an optimized “pick, pack, ship” process, you can propel your 3PL business towards greater heights of efficiency and customer satisfaction.

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