Fulfillment Needed. Solutions Granted. 

Selecting the best fulfillment solution for your business is crucial.

  • Written by Ellie Kwon
  • Published on December 4, 2023
  • Time to read 9 minutes

Fulfillment needed? Let’s get into fulfillment solutions.

What are Fulfillment Solutions?

Fulfillment solutions help businesses to deliver products to their customers. There are different types of fulfillment solutions available. These include hybrid fulfillment, 3PLs, and self-fulfillment. Let’s explore these options to understand which one would be the best fit for your business.

Third-Party Logistics

3PLs specialize in providing fulfillment services to businesses. They handle everything from receiving and storing inventory to picking and packing orders and shipping them to customers. This option can benefit businesses that need more resources or expertise to handle their fulfillment. Additionally, 3PLs can often negotiate better shipping rates. This is due to their volume of shipments.


Self-fulfillment is when a business handles all fulfillment themselves. This can include receiving inventory, storage, picking and packing, and shipping. This option can give businesses complete control over the process. Alternatively, it can also be time-consuming. Also, it requires significant resources.

Hybrid Fulfillment

Hybrid fulfillment combines both self-fulfillment and the use of a third-party logistics provider (3PL) when there is fulfillment needed. This option allows businesses to control their inventory and shipping while outsourcing certain aspects of fulfillment. For example, a business may handle its packaging and labeling but outsource shipping to a 3PL. This solution can save time and money while maintaining control over the fulfillment process.


Dropshipping is a model where a business doesn’t hold its inventory. Instead, they ship the product directly from the manufacturer or wholesaler to the customer. This eliminates the need for warehousing and inventory management. However, businesses may need more control over product availability and shipping times.

Crowdsourced Fulfillment

Crowdsourced fulfillment involves utilizing a network of individuals or local businesses to fulfill orders. This approach can be particularly practical for businesses that want to offer same-day or hyper-local delivery services.

Self Fulfillment Marketplace

Some platforms or marketplaces allow individual sellers to manage their fulfillment processes. Sellers store their inventory in their locations and handle order processing and shipping independently. Then, the platform handles the sales and transaction aspects.

Automated Fulfillment

Automated fulfillment solutions involve robotics, conveyor systems, and other automated technologies. These streamline the order fulfillment process. This approach suits high-volume operations well. It is most used where efficiency is crucial.

Cross Docking

Cross-docking is a process where goods are received in a distribution center and then immediately transferred. Goods then go to outbound transportation without being stored in inventory. This can help reduce storage costs and speed up delivery times.

On-Demand Fulfillment

On-demand fulfillment involves producing and delivering products only when an order is received. This is commonly used in industries like printing and publishing. This is because each product may be customized for the individual order.

Wrapping Up

Deciding which fulfillment solution is best for your business is a complex solution. Consider factors such as your budget, the size of your business, and your level of expertise when there is fulfillment needed. Hybrid fulfillment and 3PLs can be great options for smaller businesses that want to save time and money while maintaining control over the fulfillment process. Self-fulfillment may be a better option for larger businesses with the resources and expertise to handle their fulfillment.

In conclusion, choosing the correct fulfillment solution for your business can be crucial to your success. You can find the solution that fits your needs by exploring hybrid fulfillment, 3PLs, and self-fulfillment options. Consider these factors.

  • Your budget
  • Business Size 
  • Expertise 

You can ensure your customers receive their products on time with the proper fulfillment solution.

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