Etsy Fulfillment: A Guide to Boosting Success

Etsy stands out as a one-of-a-kind marketplace

  • Written by Tess Holman
  • Published on September 5, 2023
  • Time to read 9 minutes


Etsy stands out as a one-of-a-kind marketplace for artisans, crafters, and small business owners. These creatives showcase their creativity and connect with people all over the globe. If you’re an Etsy seller, you’ve likely heard of Etsy Fulfillment, a service designed to simplify your order management and shipping processes. In this comprehensive guide, we’ll delve deep into the world of Etsy Fulfillment and show you how to make the most of this powerful tool.

Understanding Etsy Fulfillment

What is Etsy Fulfillment?

Etsy Fulfillment is the term Etsy uses to describe the support tools for creators to fulfill their orders. Etsy does not offer warehousing, packing, picking, and direct delivery services. However, they do offer the following:

• Shipping Label purchasing through the Etsy website with major carriers such as USPS, FedEx, Canada Mail, Royal Mail, and Australia Post.

• Smart Pricing Tool

• Shipping profiles for similar product listings.

Why Should You Consider Etsy Fulfillment?

A graphic illustration outlines 4 primary reasons to consider Etsy Fulfillment
  1. Time Efficiency: Etsy Fulfillment is designed to make the shipping process simple and fast. If you use Etsy as your selling platform, leveraging their shipping tools is better than purchasing labels directly from shipping carriers. 
  2. Access to Prime Shipping: Sellers enrolled in Etsy Fulfillment can offer Etsy’s free, fast shipping program, Etsy Plus, and Etsy Premium, which can attract more buyers.
  3. Cost-Effective: Etsy Fulfillment is often more cost-effective than traditional fulfillment methods, especially for small to medium-sized businesses. 
    You can take advantage of the bulk discount rates carriers offer to Etsy.
  4. Improved Customer Experience: Faster and more reliable shipping leads to happier customers, boosting your shop’s reputation and sales.

Getting Started with Etsy Fulfillment

Eligibility and Requirements

Before diving into this method of Fulfillment, make sure your shop meets the following criteria:

• You are based in the United States.

• You primarily sell physical items.

• Your shop must be in good standing with Etsy, including no recent account suspensions.

Enrolling in Etsy Fulfillment

• Log In: Sign in to your Etsy seller account.

• Access Shop Manager: Once logged in, go to Shop Manager and select ‘Settings.’

• Choose ‘Etsy Fulfillment’: In the left sidebar, click ‘Etsy Fulfillment.’

• Apply: Click ‘Apply Now’ and follow the steps to apply for Etsy Fulfillment.

Using Etsy Fulfillment 

Order Placement and Processing

Let’s walk through this step by step and look at what to do once an order is placed.

  1. First, decide on your preferred shipping provider. The chosen carrier typically offers optional insurance.
  2. Next, generate shipping labels where you can purchase labels for USPS, FedEx, Canada Post, or other carriers. Print the label and mark it as dispatched. This approach can lead to significant savings, reducing postage costs by up to 30%.

To purchase an Etsy shipping label:

1. Access your shop dashboard and navigate to the Orders section.

2. Select the specific order you intend to ship and click on “Print Postage Label.”

3. Choose your preferred carrier (USPS, FedEx, Canada Post, etc.).

4. Input the delivery method, package type, and dimensions.

5. Download the generated label and affix it securely to the package.

Once you’ve determined your preferred carrier, consider creating shipping profiles. Access the Settings menu within your dashboard and click on the Shipping Settings tab. You’ll discover preset shipping options to assign. Additionally, you can provide specific instructions for domestic and international shipping. This can tailor your approach to meet your needs.

Managing Returns

Etsy Fulfillment also simplifies the return process:

  1. Customer Requests a Return: When a customer wants to return an item, they initiate the return process through Etsy.
  2. Return Authorization: You’ll receive a return request and can approve or deny it.
  3. Return Shipping: The customer is provided with a return shipping label, and the item is sent back to your inventory.

Shipping with Etsy Fulfillment

Shipping Speed Options

Etsy Fulfillment offers several shipping speed options to cater to different customer preferences:

  1. Standard Shipping: Typically the most cost-effective option, it provides reliable delivery within a reasonable timeframe.
  2. Expedited Shipping: This faster shipping option is ideal for customers who want their items quickly.
  3. Express Shipping: The fastest option, perfect for last-minute gifts or urgent purchases.

Etsy Plus and Etsy Premium

Sellers using Etsy Fulfillment can offer Etsy Plus and Etsy Premium, which provide shoppers with free shipping and other perks. This can boost your sales on the platform.

International Shipping

Etsy Fulfillment allows you to expand your customer base globally. You can offer international shipping to reach customers outside of the United States. Etsy takes care of customs forms and shipping regulations, making it easier for you to sell internationally.

Common Etsy Fulfillment Challenges and Solutions

Inventory Management

Challenge: Keeping track of inventory levels across multiple platforms can be challenging.

Solution: Utilize inventory management software that integrates with Etsy to keep inventory levels up-to-date.

Shipping Costs

Challenge: Shipping costs can eat into your profits.

Solution:  This is a massive advantage with Etsy Fulfillment because you get the bulk shipping rates Etsy has negotiated with the carriers. 


Challenge: Handling returns can be time-consuming.

Solution: Create a transparent and customer-friendly return policy, and use Etsy’s return tools to streamline the process.

International Shipping

Challenge: International shipping can be complex.

Solution: Familiarize yourself with international shipping regulations and use Etsy’s international shipping tools for guidance.

Want To Take Your Shop To The Next Level?

The cost savings and benefits of Etsy Fulfillment don’t have to end! If you want to continue to level up, it makes sense to partner with an experienced 3PL who can utilize all the benefits of Etsy Fulfillment and then store, pick, pack, and ship your products. Doing this allows you, as the shop owner, to do what you do best: create! You can leverage all the goodness of Etsy and find someone else to do the physical fulfillment. If you’re looking for a connection to a 3PL but don’t know where to look, contact eHub’s customer service. eHub nurtures relationships with 3PLs and then helps connect them with e-commerce companies. 


Etsy Fulfillment is a game-changer for Etsy sellers. Etsy Fulfillment offers many benefits, such as time savings, improved customer satisfaction, and access to premium shipping programs. Following the steps outlined in this guide and learning from successful sellers, you can leverage Etsy Fulfillment to take your e-commerce business to new heights. Start your journey today and watch your Etsy shop thrive like never before.

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