Does an Amazon Alternative Exist? Finding the Right Marketplace

Get ready to discover new avenues for your business

  • Written by Ellie Kwon
  • Published on July 6, 2023
  • Time to read 9 minutes

Are you seeking to expand your online sales channels beyond Amazon? Perhaps you want to explore other e-commerce platforms that offer unique advantages and specialties. You’re in luck! Today, we will discuss some excellent alternatives to Amazon that can help you diversify your sales and reach new customers. Get ready to discover new avenues for your business!

Why Consider an Alternative?

If you are looking for an Amazon alternative, several options are available for you to consider. First and foremost, before we get too deep, let’s discuss why you might be seeking an alternative.

Perhaps you’re seeking lower fees or a better platform for your niche market. Whatever your reason may be, it’s vital to explore all of your options.

First, Amazon charges sellers fees for using their platform. These can add up to be pretty expensive.

Additionally, Amazon has a lot of control over how sellers can operate on their platform, which can limit their flexibility.

Finally, some merchants may want to find alternative platforms to reach a different target market or to avoid competition with other sellers. Overall, there are many reasons why a merchant might want to explore alternative options to Amazon.

A constant stream of customers enter and exit a retail store

Why Sell Through a Marketplace

As a merchant, you have a lot to gain from selling your products on an online marketplace. These platforms have revolutionized how people shop and create a whole new world of opportunities for small businesses like yours to reach a wider audience and grow rapidly.

One of the most significant advantages of selling on an online marketplace is the convenience it offers to your customers. They can shop anytime, anywhere, and from any device. This means that your products are always accessible to potential buyers, regardless of location.

Shipping Through a Marketplace

A marketplace helps a merchant with shipping needs by offering shipping services and providing access to discounted rates from carriers. This means that the merchant can save money on shipping costs and offer affordable shipping options to their customers.

Some marketplaces may also provide tools and resources. They may offer things like help with shipping and tracking packages. Merchants can streamline their operations and focus on growing their business by using a marketplace for their shipping needs.

Options for Amazon Alternatives

Online marketplaces like Amazon and eBay offer various products, from everyday essentials to rare and unique items. By selling on these platforms, you can reach a wider audience. It can also help increase your sales.

These marketplaces also provide a level playing field for small businesses like yours to compete with big brands. In addition, selling on an online marketplace can also save you on overhead costs like rent and utilities.

You can also reduce your expenses. This, in turn, increases your profit margins by operating online. However, it is essential to be cautious when selling on an online marketplace. There are concerns about safety and security, so it is vital to verify the credibility of the platform and the buyers.

Always provide accurate product descriptions and be responsive to customer inquiries and concerns.


One Amazon alternative is Etsy. This platform is perfect for merchants who specialize in handmade and vintage goods. Etsy has a lower fee structure than Amazon, with a 5% transaction fee and a 3% plus $0.25 payment processing fee. Additionally, Etsy provides merchants with a more personalized storefront. This allows for direct communication with buyers.


Another option is eBay. This platform has been around for a long time and has a large customer base. eBay allows merchants to sell various products, from electronics to clothing. The fee structure is similar to Etsy, with a 10% final value fee and a 2.9% plus $0.30 payment processing fee.

eBay also offers merchants the ability to create their storefronts. Additionally, they provide tools to help manage their inventory.


Consider Newegg if you’re looking for a platform with a more niche market. This platform specializes in electronics and computer hardware. Newegg has a lower fee structure than Amazon, with a 12% commission fee for most products and a 2.5% plus $0.30 payment processing fee.

Newegg also allows merchants to create custom product pages and provides tools to help manage your inventory.


Poshmark is an excellent option for merchants specializing in clothing and accessories. This platform allows merchants to sell new and used clothing, shoes, and accessories. Poshmark has a flat fee of $2.95 for items under $15 and a 20% commission fee for items over $15.

Poshmark also provides merchants with a personalized storefront and allows for direct communication with buyers.

Walmart Marketplace

Lastly, for merchants looking for a platform with a more professional feel, consider Walmart Marketplace. Walmart Marketplace is a growing platform that allows merchants to sell a wide range of products. The fee structure is similar to Amazon, with a referral fee ranging from 6% to 20% depending on the category and a payment processing fee of 2.6% plus $0.30.

Walmart Marketplace also allows merchants to customize their storefronts and provides tools to help manage their inventory.

Final Thoughts

In conclusion, there are several alternatives to Amazon for merchants to consider. Etsy, eBay, Newegg, Poshmark, and Walmart Marketplace offer unique features and fee structures to fit your needs. Researching and finding the platform that best suits your business is essential.

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