If you’re selling online, fulfillment is one of the most significant decisions you’ll make. It directly impacts your customer experience, margins, and brand. One question many ask as they start down the road is, “How do I decide between Amazon FBA vs. 3PL?”
Many ecommerce sellers start with Fulfillment by Amazon (FBA)—and for good reason. It’s fast, convenient, and gets your products in front of Prime shoppers. But as your business grows, you may hit some walls.
That’s when brands start comparing Amazon FBA vs 3PL—and asking: Which one actually sets us up for long-term success?
Let’s break down the differences and help you decide what’s right for your next chapter.
What Is Amazon FBA?
Fulfillment by Amazon (FBA) means you send your products to Amazon’s warehouses, and they take care of the rest—picking, packing, shipping, and even returns.
FBA is great for volume—but not always for control, flexibility, or brand experience.
What Is a 3PL?
A third-party logistics provider (3PL) is a fulfillment partner that stores your inventory and handles the pick, pack, and ship process for your orders—across all your sales channels.
Whether you’re selling on Amazon, Shopify, Walmart, or wholesale, a 3PL acts as your operational backbone.
3PL Pros:
Total control over packaging and inserts
More competitive pricing as you scale
Freedom to fulfill across channels
Support for bundles, kitting, and returns
3PL Cons:
More setup and coordination up front
Varies in speed and quality by provider
Not all 3PLs are created equal—but the right one can unlock brand growth far beyond what FBA allows.
When to Switch from Amazon FBA to a 3PL
Many brands use FBA to get started—but later hit key milestones that make switching worthwhile.
You might be ready to move to a 3PL if:
You’re building a brand, not just selling products
You want branded packaging, inserts, or gift options
You’re expanding to multiple channels beyond Amazon
Your margins are squeezed by FBA fees
You need more inventory storage or flexibility
You’re preparing for seasonal spikes and want greater control
How eHub Makes the Transition Easier
Switching from FBA doesn’t have to be overwhelming. At eHub, we make it easy to compare, select, and launch with a 3PL that fits your business.
Here’s how we help:
Personalized 3PL Matching
We help you find a 3PL that aligns with your product type, volume, growth goals, and fulfillment needs.
Order & Shipping Automation
Our software streamlines shipping, labeling, and tracking—so you don’t lose the simplicity you’re used to with FBA.
Better Cost Control
We give you access to competitive shipping options through major carriers—without long-term contracts or hidden fees.
Multi-Channel Ready
Sell on Amazon, Shopify, your own website, or wholesale—we help you fulfill it all from a unified platform.
You don’t need to choose between growth and control. With eHub, you can have both.
Final Thoughts: Which Is Right for You?
If you’re selling exclusively on Amazon and want hands-off fulfillment, FBA is hard to beat.
But if you’re building a brand, diversifying your channels, or looking to improve margins and control, a 3PL may be the smarter long-term play.
At eHub, we help ecommerce brands make that leap—without losing momentum.
Introduction
When you order something from Amazon, and it shows up at your door, you might wonder how that works or how that works so fast. Well, Amazon has a secret weapon – two of them! They’re called Fulfillment Centers and Distribution Centers, which play a significant role in ensuring your packages arrive on time. In this blog, we’ll uncover the powers of the Amazon fulfillment center vs distribution center and learn why they’re essential to Amazon’s success.
Fulfillment Centers – Where the Amazon Magic Happens
What Are Fulfillment Centers?
To start, Fulfillment Centers are places that hold products and send them away once ordered.
So, at Amazon Fulfillment Centers, Amazon’s crew works to pick, pack, and ship – pick the things you order on the site, pack them up, and send them to you super-fast.
Also, that’s why the fulfillment centers are placed near cities. This way, they can deliver your stuff lightning-fast, just like they promise with Amazon Prime.
Inside these centers, it’s like a treasure chest. Plus, the goods within them are not just things Amazon sells directly but also stuff from other sellers who partner with Amazon to use their super Fulfillment by Amazon (FBA) service.
Distribution Centers – The Amazon HQ for Moving Stuff
What Are Distribution Centers?
Think of Distribution Centers as Amazon’s main command centers. In other words, they’re like the brain that controls where things go in the Amazon world. Distribution Centers are all about managing and moving stuff like a well-oiled machine. So, they handle huge piles of products and ensure they go where needed. However, this doesn’t include directly to individual customers. Instead, it includes places like grocery stores or stores that need a large quantity of the same products to stock their shelves.
Key Differences – How Amazon’s Centers Differ
Now, let’s dive into what sets Amazon’s Fulfillment Centers and Distribution Centers apart:
Handling Products:
Fulfillment Centers: Think of Fulfillment Centers like the superheroes of speed. So, they handle your Amazon orders directly and work lightning-fast to prepare your goodies for delivery.
Distribution Centers: On the other hand, Distribution Centers are more like clever strategists. They deal with a massive pile of products but are not in a hurry because they’re the masters of coordinating the flow.
Teams and Jobs:
Fulfillment Centers: At Fulfillment Centers, there are dedicated teams whose primary goal is to make sure you have a smile on your face. Therefore, they’re like the customer satisfaction heroes, ensuring your orders are perfect.
Distribution Centers: Over at Distribution Centers, you’ll find experts in the organization. So, they manage inventory like pros and make sure everything moves smoothly behind the scenes.
Their Mission:
Fulfillment Centers: Fulfillment Centers have a singular mission – to get your packages to you as quickly as possible. They’re like Amazon’s delivery wizards, ensuring your order arrives on time.
Distribution Centers: Distribution Centers have a more complex mission. They’re like puzzle solvers, ensuring all the pieces fit perfectly in Amazon’s grand plan.
Where They Hang Out:
Fulfillment Centers: These centers are strategically located close to you, like your friendly neighborhood superheroes. It’s all to ensure that your orders arrive at your doorstep in a flash.
Distribution Centers: Distribution Centers are like the behind-the-scenes masterminds. They choose their locations carefully to ensure Amazon’s big picture runs smoothly, even if they must be right next door.
By understanding these differences, we look closer at the differences between an Amazon fulfillment center vs distribution center and how they work together to ensure your Amazon shopping experience is nothing short of amazing. It’s all part of Amazon’s commitment to being your go-to place for hassle-free online shopping, one package at a time.
Both Fulfillment Centers and Distribution Centers are like Amazon’s secret powers. They help Amazon keep its promises so you get your packages quickly and in great shape.
Plus, Amazon is always coming up with cool gadgets. They use robots and other automation tools to make Fulfillment Centers and Distribution Centers work even better.
Conclusion – Amazon’s Super Logistics Team
Understanding the differences between Fulfillment Centers and Distribution Centers helps us see how Amazon does its superhero-level shipping. Fulfillment Centers ensure you get your stuff fast, while Distribution Centers keep Amazon’s plan running smoothly. Together, they show how Amazon is committed to being a shipping superhero, one package at a time.
Introduction
If you’ve ever wondered how Amazon gets your orders to your doorstep so quickly, you’re about to find out. Amazon uses two types of warehouses to make this happen, and we’ll discuss the pros and cons of comparing an Amazon fulfillment center vs distribution center. In this blog post, we’ll briefly break down the differences between these two types of facilities so you can better understand how Amazon’s delivery system works.
Fulfillment Centers: Where Your Orders Get Packed
Fulfillment Centers are the places where Amazon packs up and ships your orders.
Here’s what happens inside a fulfillment center:
1. Storing and Organizing Products
At Fulfillment Centers, Amazon stores all the products it sells. When suppliers send their stuff to Amazon, it goes into these centers. Inside a Fulfillment Center, there’s a place for everything, and everything has its place. Products are neatly arranged on shelves based on their size, weight, and type so that they’re easy to find when someone places an order.
2. Picking and Packing
When you order something, it must be sent straight from the supplier to your door. Instead, Amazon employees in Fulfillment Centers pick the items you want from the shelves and put them in a box. This process is like grocery shopping for your order. Once everything is in the box, it will be shipped to you.
3. Shipping and Delivery
After your order is packed, it’s ready to head your way. Amazon works with different delivery companies, like UPS and FedEx, to bring your package to your doorstep. Fulfillment Centers are essential in ensuring your order gets to you quickly and in good shape.
4. Handling Returns
Sometimes, you might need to send something back to Amazon. When you do, it goes back to the Fulfillment Center. They check it out to see if it’s still in good condition. Depending on its condition, it might get restocked, fixed up, or properly disposed of.
Distribution Centers: The Starting Point of Amazon’s Journey
Distribution Centers are like the starting point of Amazon’s shipping journey. Here’s what they do:
1. Receiving and Sorting
When suppliers’ products arrive at Amazon, they go to a Distribution Center. At the Distribution Center, workers check everything that comes in and sort it out. They organize the products based on where they need to go next. This helps everything move smoothly through the shipping process.
2. Big Storage
Unlike Fulfillment centers, which only hold products for a short time, Distribution Centers keep products for longer periods. They’re like big storage units for Amazon. This way, they can store many products and send them to different Fulfillment Centers as needed.
3. Quick Transfers
One of the essential jobs of Distribution Centers is to move products quickly. When inventory comes into a Distribution Center, it only sits around briefly. It’s moved onto trucks headed to different Fulfillment Centers. This quick transfer helps get your order to you faster.
4. Keeping Stock in Check
Distribution Centers help ensure Amazon has enough of each product in the right place. They keep an eye on what’s selling and where. This way, there’s always enough of the things you want in stock at the nearest Fulfillment Center.
Main Differences Between Fulfillment Centers and Distribution Centers
Distribution Centers focus on moving products quickly to where they’re needed in the Amazon system.
4. Where They’re Located:
Fulfillment Centers are near you to make the final delivery quick.
Distribution Centers are strategically placed to send products to Fulfillment Centers across a wider area.
Conclusion
Understanding the differences between an Amazon fulfillment center vs distribution center and how they work together is like uncovering the secret behind Amazon’s speedy deliveries. Next time you click “Order Now” on Amazon, you can appreciate the teamwork between these two types of warehouses that makes it all happen. The efficient coordination between Fulfillment Centers and Distribution Centers ensures your packages arrive on time, making Amazon’s delivery system something to marvel at.
Amazon has two types of centers. They call them sort centers and fulfillment centers. These centers differ in many ways. From size to purpose, they work in the supply chain differently. In this blog, let’s break down the differences between an Amazon sort center vs fulfillment center.
What is an Amazon Sort Center?
Firstly, sort centers sort packages. They receive packages from different locations and sort them based on their destinations.
An Amazon sort center is a facility where they sort by destination. These centers are more diminutive than fulfillment centers and are usually located closer to cities. They service customers who have ordered products from Amazon.
A sorting center is like an intelligent organizer. It’s where packages get organized based on where they need to be delivered. It groups packages going to the same place so they can be sent together, which makes things faster and more efficient.
The Sorting Center focuses on these tasks.
Package Arrival
Packages from various sources arrive at the sorting center.
Sorting
They sort packages based on their destination. They use automated machinery and conveyor systems to do this.
Grouping
Packages with the same destination get grouped together to be loaded onto identical transportation vehicles.
Loading
They load sorted packages onto trucks, vans, or other transportation methods for delivery to local distribution centers or directly to customers.
What is a Fulfillment Center?
On the other hand, fulfillment centers store, pack, and ship products. They receive products from suppliers and store them until customers order them. Then, they pack and ship the products to the customers.
Think of a fulfillment center as a giant storage and shipping place. It’s like a giant warehouse where they keep products. When you buy something online, they pick the items from this place, pack them, and send them to your house.
The Fulfillment Center focuses on these specific tasks.
Receiving
Suppliers and manufacturers receive the products. They then store them in the fulfillment center’s inventory.
Inventory Management
Fulfillment centers manage inventory levels. This ensures that products are available for order fulfillment.
Order Processing
When customers place orders online, the fulfillment center receives and begins processing the order information.
Picking
Workers pick the items from the shelves according to the order.
Packing
Picked items are packaged securely for shipping. This includes protective materials and appropriate labeling.
Shipping
Packages are shipped out to customers.
What is the Difference?
Secondly, sort centers are more petite than fulfillment centers. Sort centers are usually located closer to the cities, making it easier to sort packages and send them to the closest fulfillment center. Fulfillment centers are more extensive and can store more products. They locate them further away from cities. This makes it easier for them to store more products and have more space for packing and shipping.
Lastly, sort centers and fulfillment centers have different types of jobs. Sort centers require fewer skills than fulfillment centers. Sorting packages requires less training and education than storing, packing, and shipping products. Fulfillment centers require more skills and education because they handle the entire process of getting products to customers.
Why Do We Keep Them Separate?
Amazon has two different types of centers, sort and fulfillment centers because each center serves a different purpose in getting products to customers.
Sort centers are responsible for sorting packages based on their destinations, usually located closer to cities. This makes it easier for them to sort the packages and send them to the nearest fulfillment center for further processing.
On the other hand, fulfillment centers are responsible for storing, packing, and shipping products to customers. They are usually located further away from cities because they require more space to store products and pack and ship them to customers.
By having separate centers for sorting and fulfillment, Amazon can streamline the process of getting products to customers. Sort centers ensure that packages are sorted quickly and efficiently, while fulfillment centers ensure that products are stored, packed, and shipped to customers on time.
Wrapping Up
In conclusion, sort and fulfillment centers have different roles, sizes, and job requirements. While sorting centers sort packages, fulfillment centers store, pack, and ship products. Sort centers are smaller and require fewer skills, while fulfillment centers are more extensive and require more skills. Knowing the differences between an Amazon sort center vs fulfillment center can help you understand how Amazon delivers its products to its customers.
Introduction
Dropshipping has become a popular way to start an online business. This is because starting doesn’t cost too much and comes with minimal risk. If you’re young and want to jump into the world of e-commerce, you might want to try dropshipping. But how old do you have to be to dropship? In this blog post, we’ll explore the answer to that question, go over dropshipping, and go over a guide to help you succeed in the business if you are a minor.
What is Dropshipping?
To start, let’s quickly go over what dropshipping is. In short, it is a retail fulfillment method where you sell products on your online store without holding actual inventory. The inventory comes from a third-party supplier. This supplier picks, packs, and ships the products you place on your online store. When a customer orders, the product is directly shipped from the supplier to the customer’s doorstep. As a result, you can focus on other parts of your business and not worry about the inventory. These other parts include marketing and customer service. You can also make your store unique to your own personal style.
How Old Do You Have to Be to Dropship?
Simply put, there is no specific age restriction for starting a business, including drop shipping. However, if you are not a legal adult, you should check the laws and regulations in your country that deal with minors owning a business. In many cases, you need parental or guardian consent and signatures for contracts, and there might be specific rules if you’re under 18 or the legal age for your country.
Where do you start once you figure out you want to begin dropshipping? We have some tips to help, which we’ll review next.
Dropshipping as a Minor: A Step-by-Step Guide
If you are starting a dropshipping business as a minor, you might need some help. Even if you are not a minor and want a dropshipping business, you may want some helpful tips. So, here’s a simple step-by-step guide to help you get it up and running:
Research and Learn: To start, you should research dropshipping, e-commerce, and online business practices. For example, you can find online resources, articles, and tutorials to help you understand how dropshipping works and how to run an online store.
Get Parental or Guardian Consent: As we discussed, you will likely need parental or guardian consent to start a business. Thus, you should talk to your parents or legal guardians about your business idea and get their support. They can help you navigate the legal requirements and provide guidance throughout the process.
Choose a Niche and Products: Decide on a niche or product category for your dropshipping business. To do this, consider your interests, market demand, and how much profit you can make when choosing products to sell.
Find Reliable Suppliers: Do your research! Find trustworthy suppliers or wholesalers who offer dropshipping services for your chosen products. Most importantly, make sure that the suppliers have a good track record. They should have both timely fulfillment and quality products.
Create an Online Store: Set up your online store using an e-commerce platform like Shopify, WooCommerce, or BigCommerce. With these platforms, you can customize your store’s design and layout to reflect your brand.
Import Product Listings: Import the product listings from your chosen suppliers to your online store. From there, write good and engaging product descriptions to attract customers. Also, use high-quality images to showcase your products effectively.
Set Pricing: To make competitive pricing to attract customers, you should look at the retail prices for your products and consider the wholesale cost from your suppliers. From there, you can decide what you want your profit margin to be and then set your pricing!
Secure Payment Processing: Set up secure payment gateways to accept customer payments. You can research and choose reliable, trusted payment processors offering secure transactions. Also, the platform you use for your online store may already offer payment processing within its system.
Use Marketing Strategies: Determine how to market and advertise your products. You can do this through a marketing plan. Also, use social media marketing, content marketing, email marketing, and other digital marketing techniques to reach your target audience.
Provide Excellent Customer Service: Offer top-notch customer support. With this, you can build trust and credibility. Thus, you can keep and gain customers. To help with customer support, address customer questions quickly and professionally.
Manage Orders and Inventory: Remember to keep track of customer orders and forward them to your suppliers quickly, so they can fulfill them. Also, check inventory levels so that products are in stock and available for shipping.
Stay Compliant with Laws: Get familiar with any legal requirements related to starting and running a business as a minor in your country or region. Even if you aren’t a minor, you should still be familiar. Therefore, you can make sure you comply with all necessary regulations.
Learn and Adapt: You should always learn from your experiences and stay open to change. If you want to be successful, it’s important to adapt your strategies based on market trends and customer feedback.
Involve Your Parents or Guardians: Keep your parents or guardians informed about your business progress and seek their guidance whenever needed. They may give you helpful knowledge for decisions, or other questions you have.
Remember, it takes time, practice, and a lot of learning and mistakes in order to be successful in any business. By involving your parents or guardians and following legal requirements, you can be better prepared to dropship. Importantly, have fun with the journey!
Wrapping Things Up
Starting a dropshipping business as a minor can be an exciting adventure in the world of online selling. While there’s no specific age limit for dropshipping, it’s important to follow the rules in your country and get parent/guardian permission if needed. You can begin by doing research, finding reliable suppliers, and setting up your online store.
Don’t forget to market your products and provide good customer service. Remember, learning and making mistakes are part of the process, so have fun and stay determined. With the support of your parents and your passion for business, you can succeed in dropshipping! Happy selling!
Are you seeking to expand your online sales channels beyond Amazon? Perhaps you want to explore other e-commerce platforms that offer unique advantages and specialties. You’re in luck! Today, we will discuss some excellent alternatives to Amazon that can help you diversify your sales and reach new customers. Get ready to discover new avenues for your business!
Why Consider an Alternative?
If you are looking for an Amazon alternative, several options are available for you to consider. First and foremost, before we get too deep, let’s discuss why you might be seeking an alternative.
Perhaps you’re seeking lower fees or a better platform for your niche market. Whatever your reason may be, it’s vital to explore all of your options.
First, Amazon charges sellers fees for using their platform. These can add up to be pretty expensive.
Additionally, Amazon has a lot of control over how sellers can operate on their platform, which can limit their flexibility.
Finally, some merchants may want to find alternative platforms to reach a different target market or to avoid competition with other sellers. Overall, there are many reasons why a merchant might want to explore alternative options to Amazon.
Why Sell Through a Marketplace
As a merchant, you have a lot to gain from selling your products on an online marketplace. These platforms have revolutionized how people shop and create a whole new world of opportunities for small businesses like yours to reach a wider audience and grow rapidly.
One of the most significant advantages of selling on an online marketplace is the convenience it offers to your customers. They can shop anytime, anywhere, and from any device. This means that your products are always accessible to potential buyers, regardless of location.
Shipping Through a Marketplace
A marketplace helps a merchant with shipping needs by offering shipping services and providing access to discounted rates from carriers. This means that the merchant can save money on shipping costs and offer affordable shipping options to their customers.
Some marketplaces may also provide tools and resources. They may offer things like help with shipping and tracking packages. Merchants can streamline their operations and focus on growing their business by using a marketplace for their shipping needs.
Options for Amazon Alternatives
Online marketplaces like Amazon and eBay offer various products, from everyday essentials to rare and unique items. By selling on these platforms, you can reach a wider audience. It can also help increase your sales.
These marketplaces also provide a level playing field for small businesses like yours to compete with big brands. In addition, selling on an online marketplace can also save you on overhead costs like rent and utilities.
You can also reduce your expenses. This, in turn, increases your profit margins by operating online. However, it is essential to be cautious when selling on an online marketplace. There are concerns about safety and security, so it is vital to verify the credibility of the platform and the buyers.
Always provide accurate product descriptions and be responsive to customer inquiries and concerns.
Etsy
One Amazon alternative is Etsy. This platform is perfect for merchants who specialize in handmade and vintage goods. Etsy has a lower fee structure than Amazon, with a 5% transaction fee and a 3% plus $0.25 payment processing fee. Additionally, Etsy provides merchants with a more personalized storefront. This allows for direct communication with buyers.
eBay
Another option is eBay. This platform has been around for a long time and has a large customer base. eBay allows merchants to sell various products, from electronics to clothing. The fee structure is similar to Etsy, with a 10% final value fee and a 2.9% plus $0.30 payment processing fee.
eBay also offers merchants the ability to create their storefronts. Additionally, they provide tools to help manage their inventory.
Newegg
Consider Newegg if you’re looking for a platform with a more niche market. This platform specializes in electronics and computer hardware. Newegg has a lower fee structure than Amazon, with a 12% commission fee for most products and a 2.5% plus $0.30 payment processing fee.
Newegg also allows merchants to create custom product pages and provides tools to help manage your inventory.
Poshmark
Poshmark is an excellent option for merchants specializing in clothing and accessories. This platform allows merchants to sell new and used clothing, shoes, and accessories. Poshmark has a flat fee of $2.95 for items under $15 and a 20% commission fee for items over $15.
Poshmark also provides merchants with a personalized storefront and allows for direct communication with buyers.
Walmart Marketplace
Lastly, for merchants looking for a platform with a more professional feel, consider Walmart Marketplace. Walmart Marketplace is a growing platform that allows merchants to sell a wide range of products. The fee structure is similar to Amazon, with a referral fee ranging from 6% to 20% depending on the category and a payment processing fee of 2.6% plus $0.30.
Walmart Marketplace also allows merchants to customize their storefronts and provides tools to help manage their inventory.
Final Thoughts
In conclusion, there are several alternatives to Amazon for merchants to consider. Etsy, eBay, Newegg, Poshmark, and Walmart Marketplace offer unique features and fee structures to fit your needs. Researching and finding the platform that best suits your business is essential.
There are many good reasons to seek website sales from Amazon. The platform provides access to more than 300 million users worldwide. You’re selling on a website that has a good reputation and that consumers trust.
When people shop from your Amazon store, they’re not really your customers. They belong to Amazon. While there are definitely a lot of benefits, however, there are also some disadvantages that come your way.
This comes with many drawbacks. First, you lack control and must comply with the company’s rules. If Amazon decides to drop you, there’s absolutely nothing you can do about it.
Second, not owning the customer means you can’t communicate with them. Upsell them. Find additional ways to add value and interact with them.
While we aren’t discouraging you from selling on Amazon, what we do recommend is that you have a strategy for directing Amazon customers to your store – without breaking any rules.
So, without further ado, here are the best tactics you can use on Amazon to get more sales on your own website:
5 Tips for Success
1. Sell Product Bundles on Amazon While Offering Individual Products on Your Website
A great way to combine the best of both worlds is to offer bundles on Amazon but make individual products only available on your website.
For example, let’s say that you’re a company that sells razor blades and shaving accessories for men. On Amazon, you could sell bundles that consist of blades, cream, and gel.
If the customer wants to buy one of the products individually, such as the razor blade, they must go directly to your website.
2. Make Your Username on Amazon Your Website Name
A simple way of driving more traffic to your website via Amazon is to make your username on the platform the same as on your website.
For example, your website’s name is “coolsocks.com.” You can use the same name for your Amazon username if available. If not, you should do your best to make sure your username approximately resembles it.
Along with making the username the same, make sure to frequently refer to your company’s name on your Amazon profile’s different pages. That way, if the customer were to research your name on Google, they’ll easily land on your website.
3. Include Inserts into Your Amazon Package
It’s worth noting that Amazon has strict rules against inviting customers to visit other sites. However, there’s still a way you can get around this while remaining compliant with Amazon.
As part of your package, for example, you can include a thank you note with some info that connects the buyer with your customer service team.
Another tactic you can use is to encourage customers to register their products on your website. When doing this, however, don’t give a direct link to your store. Instead, create a separate landing page and link to it on your card.
If you link directly to your website, Amazon can close your business on its platform. You can always include a link to your home page on the product registration site.
4. Encourage Customers to Follow You on Social Media
As an e-commerce business, you’re likely marketing your brand on social media. While you can’t link Amazon customers to other sales channels, you can still invite them to follow and like your business on social.
For example, you can include your Instagram or Twitter username on your package. Even better, if branding is part of your packaging strategy, you can encourage customers to share a picture of their box on social media.
To get the best results with this tactic, you want first to make sure that your social media pages are on point. Check out our blog post on how e-commerce brands can get the most out of social media.
5. Use Amazon Buyer Data to Run Facebook Ads
Amazon’s platform comes with buyer data that shows you which type of customer has purchased from you before. Brands can use the same data to run Facebook ads for their target audience and win more sales on their website.
With Custom Audiences, you can target users with similar demographics. As a result, you’ll be reaching people with the same interests and attributes as your Amazon buyers.
Wrapping Things Up
Directing your Amazon customers to your website can be like walking through a minefield. A straightforward misstep and boom, Amazon could take down your store in a second. With these five tactics above, however, you can still get the best of both worlds and leverage website sales from Amazon for your site.
