When Trevor Farnes co-founded MTN OPS, his goal wasn’t to launch just another supplement brand. He set out to build a vision rooted in faith, family, and service. Today, MTN OPS is known not only for its products but also for its mission to inspire people everywhere to “Conquer More.”In this episode of Know Your Ship, Trevor shares the defining moments that shaped him as a leader. From navigating family hardships to pushing through near-failures in the business, he explains how the toughest seasons became the foundation for resilience and growth. As Chief Visionary Officer, Trevor reflects on why his role is less about daily operations and more about protecting culture, clarifying mission, and ensuring that MTN OPS stays true to its values.We dive into how MTN OPS carved out space in an underserved community, the importance of authenticity in an industry often driven by hype, and the role faith and personal discipline play in sustaining both leadership and life. Trevor also talks about the impact of Operation Conquer Hunger, which has provided millions of meals to children and families in need, and why giving back is inseparable from building a lasting brand.This conversation is about more than entrepreneurship — it’s about leading with integrity, building with purpose, and living a life aligned with what matters most.Powered by www.ehub.comConnect with us!https://linktr.ee/knowyourshipConnect with Trevor Farnes & MTN OPS:Trevor’s LinkedIn: https://www.linkedin.com/in/trevorfarnes/MTN OPS LinkedIn: https://www.linkedin.com/company/mtn-ops/MTN OPS Instagram: https://www.instagram.com/mtnops/MTN OPS YouTube: https://www.youtube.com/@MtnOpsMTN OPS TikTok: https://www.tiktok.com/@mtn_ops
And sometimes it takes time. Sometimes it’s longer than a year.
Sometimes it’s longer than a seven-year famine. Sometimes it’s 14 years to
come back and say, “Hey, look, look at where you were. Look at where
we’re now. We are now. And let’s keep moving forward.” Welcome to the
Know Your Ship podcast presented by E-Hub. I’m your host, Frank Dolce. Trevor
Farns. We were just talking about his the origin of his last name and whether
or not it was Farns or Farn or Farn, >> you know, I’d answer to all of
them, but and all of the Farn’s live in in uh kind of Bountiful. >>
Most of us Bountiful, the Syracuse kind of Davis County area. Most of them
are my siblings. There’s there’s seven of us. So, yeah, there’s and I think
there’s one other Fn’s family in Bountiful that I used to hear a lot about.
Um and and then the rest is pretty much my family. So, >> Gotcha. Okay.
Well, the founder, one of the founders of Mountain Ops. I love the story
about >> the name and why you chose Mountain. Can you describe that for
us? >> Yeah, I mean, there’s it’s definitely a metaphor of life, but
also the the mountains we play in here in our backyard of Utah or, you know,
the the audience that we address that we cater to with Mountain Ops is is a
hunting crowd. It’s a hunting audience. They they you know, a lot of them
don’t work out in Gold’s Gym. They’re out in God’s gym. So, we wanted to come
up with something and I I can’t take credit for it. Some of my founding
partners really were instrumental in in the marketing piece and the branding
piece of coming up with something that wasn’t hunting nutrition or hunter
supplements. You know, we didn’t want we wanted to be something that people
would wear and and we actually do sell quite a bit of apparel and it had it
been hunting something, it wouldn’t have sold and it would have kind of
alienated us to to other audiences that we could go after. But >> the
mountain is, you know, where we go, where we hunt, where this passion
resides, but also the metaphor of life of what what mountains are you facing,
what mountains are you trying to conquer, whether whether it’s a challenge
that you’re up against or it’s an achievement that you’re trying to to
conquer and achieve. Then uh there’s there’s all sorts of mountains that we
face in life. And then the ops is outdoor performance supplements. So, uh, in
the mountains, in the mountains of life or while we’re hunting, we utilize
these outdoor performance supplements to fuel the passion of those who live
to conquer more. >> Well, I love that. And, and you do do appeal to a
broad part of the community or maybe all of the community because everybody
faces challenges. Everybody has their mountains to climb and and maybe you
know that’s what our life is about is climbing these mountains overcoming
obstacles and >> and so and I and and the way that you’ve built the
company on on these core values that we’ll talk about but but I first wanted
to talk about maybe some of the mountains you overcame your family overcame
in creating this company and maybe that was a significant part of of building
this company and the mission of the company. So, let’s do kind of the the
30,000 ft. How did you get how did this all get started? >> Yeah, it uh
you know, getting into supplementation for me started in 2010. Um my dad was
going through some heart health issues. We have a history of heart disease in
our family. His dad died of a heart attack. My mom’s dad died of a stroke. My
dad had just had a few stances put in his heart. And uh I was reading a book
I typically wouldn’t read. It was called No More Heart Disease by a Nobel um
uh uh Nobel Prizewinning doctor that found that nitric oxide is a signaling
molecule in the cardiovascular system. So he did all this research on it. I
was reading that, found some ingredients that could help my dad to increase
his blood flow and circulation. And I took it to a chemist friend of ours and
asked him to whip up a concoction to put my dad on. He had really bad
neuropathy and poor blood pressure. So the neuropathy was keeping him from
feeling his toes and his fingers. And so we put him on the product and he
within a few days he started feeling some tingling sensation again. And so we
knew we were on to something. But my wife and I had no resource to build to
start building this business. We had invested a few years prior to this in
into a few different businesses. >> Um you know went out after having a
stable job for a period of time working for my brothers actually selling
pharmaceuticals. We had saved up enough to go start our own businesses which
was was the goal. We wanted to start a business do good with that business
succeed. um hopefully do something in the community with that. And uh we
failed mis miserably for multiple reasons. I mean there was you know we were
young, naive and we we were learning. Um we made some decisions that were
wrong. We bought into a franchise that went bad. Uh we bought into real
estate in 2007 when right around the corner. Had we known what was you know
about to happen we would have run the other direction. But we found ourselves
in a very difficult situation. not able to pay for our mortgage, you know,
house up for auction, foreclosure letters, and uh a daughter that ended up in
the hospital at the same time with some kidney and liver issues, and she was
deemed in uh uninsurable because of a mishap going from employed to
self-employed with our insurance. And so, for 3 years, she was on medications
we couldn’t uh we couldn’t afford, but she needed to be on them to keep her
alive. And so, um you know, different stays up at Primary Children’s get
difficult and expensive, and all of that kind of stacked up against us. So,
now we had this mountain. we were facing a financial difficulty and it was it
was a time in our life when um it I felt like a failure. I I felt like you
know I wasn’t providing presiding protecting those things that I was meant to
do as the husband and father in my home and uh fortunately have a wife that
would have never uh caused me to feel that way. She was my support. She was
my encouragement. She she knew we were struggling but she thought, you know,
let’s not give up on the goal. Let’s just find a different path. And so let’s
pivot a little bit here or there and let’s let’s make it through this. And
because of that approach and because of that support and then because of our
our faith and and who we rely on with our our relationship with God, we we
decided to come together and look to each other and look to God and I get a
little sweaty talking about it because it was a a moment in our life that was
it was pivotal for our our marriage. It was critical for us to go through
this for for what we’re doing now in our business. Um, and had we not been
there, we wouldn’t be where we’re at now, uh, doing what we’re doing. It it
gave us moments of perspective, experiences of, you know, eyeopening, uh, to
even hunger that our family was was now facing. You know, up where we live in
Davis County, Utah, one in four children go home on the weekends without
enough food in the pantry. And all of a sudden, that was my family. We lived
in an affluent neighborhood, and you wouldn’t think that it was happening all
around you. But during that time, what I found was there was multiple
families struggling in a similar way. Um, and uh, we just we just happened to
be one of those families that this kind of this struggle knocked on our door
and and we tried to face it head-on. We tried to uh to look to God and
experience what he needed us to experience so that we could hopefully apply
it to our life going forward and use it as a guidepost instead of a hitching
post. And and so those moments of hunger and and failure really ended up
fueling what we’re doing now. and uh uh through a what we call our operation
conquer hunger, something that my wife and I started initially, just a $22
donation to help feed some hungry children. And for us, it was difficult. It
was that was a sacrifice. U but we saw that as our loafs and fishes, like if
just a few loaves and a few fishes and and we tried to turn it over to the
Lord and say, you know, use what we have. It’s not much, but it’s yours. And
take our hearts, take our lives, put us to use, put us to work. And uh and
he’s done that in an incredible way. I I’ve always believed you’re most
powerfully positioned to serve the person you once were. And so that’s what
we see him allowing us to do now is to to look back and help somebody that’s
going down a similar path we were once on. So So that’s kind of how we’ve
approached business um with a a drive for mission. Uh really principle-based.
>> Um and uh and so we started this supplement brand to help my father.
And after all these transactional businesses that just weren’t working, I
finally thought, you know, I’ve got to have a mission. I’ve got to have
something because that’s how I that’s what drives me. I’m a missiondriven
individual. Transactions are just there right now for me because I got to
replace what we’re losing. And you know, we were living life below zero at
the time. And so I was just trying to do that. But reading that book and then
finding a product that I could give to my father and start to see some
improvement really was something I could sink my teeth into and get behind.
And so we started to build a business. I got a an investment from my brothers
to buy the first 500 bottles of this product. It wasn’t Mountain Ops at
first. We called it Phoenix nutrition >> because like the Phoenix, I
was ready to rise from the ashes and my dad with his health was ready to rise
from the ashes. >> And so we built a product for his cardiovascular
health. And then uh you know, I thought I’d be an online sensation in the
supplement world, build a site, they’ll come flocking to it. And I, man, I
was wrong. I found out how saturated the space was, how fragmented, not a lot
of loyalty, a lot of false label claims, a lot of people, you know, saying
this product will do this and using stock imagery of before and after photos
of people. And it was just, it was so confusing at the time cuz I was like,
how how in the world am I going to make this? And the first order came
through. It was a chiropractor. And I called that chiropractor, you know, trying
to not act excited that he was my first order. You know, this happens all the
time. But I asked him why he was buying the product and it was for his
patients that had blood pressure issues and neuropathy issues. And I was
like, perfect. That’s what I built this product for. And I pivoted and I
said, you know, I don’t know if we’re going to be able to make it online with
this business, but I can go knock doors. I’ve been in sales. I’ve knocked
doors a lot of times in my life. And so I just started hitting up every
doctor office that I could. >> You went on a mission. I mean, there
>> went on a mission to Mexico. That’s all we did was knock doors. And
you know, not that I love knocking doors, but I loved sharing something that
would benefit someone’s life. Mhm. >> And if there’s something that I
can see that, especially it’s benefited my own family’s life, like a mission
at the gospel or like this product that was now benefiting my father, watch
out. Like I I can go I’ll I’ll run through the brick walls and I’ll come and
share this with you. But and so that’s what I did. And um for about 4 and 1/2
years um was selling through doctor’s offices. That business is still in
existence. You know, it’s in its 15th year. Um, but in 2014, I was meeting
with some a a few marketing guys and found out that most of their marketing
they were doing in the outdoor industry with hunting and as kind of the tip
of the spear of where they were where they were focusing their marketing. I
had never hunted before. >> So, I didn’t really understand it, but I
said, “Is there a place for supplements like I’ve built? We’re selling
them really well through these doctor’s offices, but can could we take it to
a hunting audience?” And their eyes went wide. They were like,
“There’s a big Hunter athlete movement with brands like Under Armour,
Yeti, Sidka, and uh there’s no consumable brand really leading the way. So,
if we could bring the right product, the right branding, the right messaging
at the at this time, I think that this audience would eat it up.” And
so, Mountain Ops was born kind of sharing that name, you know, and it just it
took off like wildfire. It really caught on. It resonated with an audience
that had been underserved. >> Uh 72% of our customers were trying
supplements for the first time. they weren’t the type that would buy in GNC
that you know the bodybuilding language wasn’t speaking to them and now there
was a group that was out living their passion that was selling a product to
help them fuel their passion >> and and I loved it. I at first it was
just for me an opportunity to fuel uh a very very passionate almost fanatical
uh you know group of individuals this community and it’s what they love. It’s
what they talk about, sleep about, drink about, eat about. It’s like it’s
everything for them. And now I was activating that passion with our product.
So I was just I was you know in seventh heaven just like this is awesome.
These products I’ve built are really fueling this passion. But it wasn’t
enough for me to just fuel it. I dove head first in and you know have hunted
all around the world now uh with my wife, with my children, with my parents.
I’ve brought a lot of people in. I’ve kind of been the pioneer of hunting in
my family. >> At first, the intrigue was I got a a new way to feed my
family after having not been able to for a period of time. Uh but now now
it’s become more about connection, just being out in God’s country, connecting
with him and connecting with those that I’m out there with. So, that’s a a
long roundabout way to say this is how it all got started. But, it really
started with one person, and it’s been a business that’s been a one-on-one
connection with a lot of people. Um, really helping to transform their lives
and helping them conquer those mountains that they’re up against. >>
Yeah, it’s interesting. Uh, as you’re as you were describing that experience
getting to Mountain Ops, I was curious. It seems like you’re like you said,
you’re kind of a missiondriven person. It felt like early on that you were
just trying, maybe not too strategically even, just trying like I’m going to
invest in this, I’m going to start this, I’m going to >> uh and and had
this kind of failure after failure after failure before landing on something
that really resonated. Yeah. >> Is that very very much true? because
the first was like, okay, 2007, we’ve got enough cash in the bank. Let’s go
out and invest this. It’s our time. Let’s go and let’s make it big real
estate. And as as we just shared, like that just wasn’t the greatest
opportunity or time to learn real estate for the first time. Maybe it was,
but you had to have some staying power. And I I didn’t have endless amounts
of cash. So, the deals we did were wrong. And then we bought into a a
cellular franchise. Um, and we bought seven of them instead of buying one and
scaling up from there, learning how to how to build one. and then, you know,
put that to use. We we were we were young, naive, ambitious, maybe a little
bit dumb. And sometimes I think you need to have a little bit of dumb to go
take these risks, you know, >> right? >> And uh and so yeah, it
for us it looked good on paper. It was a business that pencled out and this
was going to be great. We were leaving a really good pharmaceutical sales job
that was all commission based and I was making a lot of money as a young
young man, a young father, young husband. Um, and this pencled out to replace
that and it was under my control. It was something that I could go and own.
So, that’s kind of where the intrigue came because I wasn’t sure exactly what
business I wanted to go into. So, let’s go test a few. >> And then I
just went too big um too quick. And I and I I’m glad I did because I think we
needed to feel a lot of pain to experience. And I I believe there’s a wise
purpose to the pain we feel in life. And had I gone just small and it Yeah,
that hurt a little bit. I I might have I might not have felt it. I might not
have experienced the perspective that we were to gain. Uh but we bought into
that franchise and about 4 months after the doors opened up, the franchise
was shut down by a regulatory agency. Had nothing to do with anything we were
doing, but there was little investigation done. We had to close our doors and
I had no staying power. I was learning an ed I was getting education on
working capital and cash flow and I didn’t have any. And um and so I
realized, okay, this is this was not the the best approach, but it put us in
that hurt. And then that hurt just caused us to look okay, how can we replace
what we’re losing? And so yeah, it became transactional. It became not I
wouldn’t do anything unethical or immoral or anything like but that but just
like what is a business that we can go and be a part of and how do we create
something new? And so we tried multiple different things probably five or six
businesses that just just didn’t pan out. And uh and I might have jumped from
one thing to the next a little too quick as well, but that one we had to shut
down. It was just there was no no opportunity there. Um, and uh, but I stuck
to it. We stuck to it. We tried different things and you know, one lesson
I’ve learned is that you got to let time do the hard work at times and and
uh, it may not go exactly how you’d like, but if you put in the time over
time and especially if you find something that you’re you’ve got a mission
behind, you’ve got some drive that really is either personal or you can just
attach yourself to because it’s benefiting someone. I I feel like if you put
in enough time over time, it’s going to work out in some some level, some
way, shape, or form. Right. Yeah. And that’s what we’ve we’ve found. >>
So, a couple questions from that experience. Would you, as you look back on
that, would you do anything differently now if you had a chance to do it over
again? And were you did you ever have a passion about any of those businesses
you were investing in until you got to to Phoenix and to Mountain Ops? Like
were you passionate about? >> No, I wasn’t passionate about I’m
passionate about people. So if I could find a way to build a team and I could
be instrumental in their growth and their development and I could build
culture with core values and those core values would be the decision-making
guard rails and factors and how we did that business. Mhm. >> That’s
exciting to me. And so I I I feel like I could take that and if it’s a
product that I I I like and a group of people I love, I can I can find some
passion in that. But no, I wasn’t I wasn’t excited about the transaction that
of that business. It wasn’t like, wow, I can change people’s lives with this.
Maybe you can with, you know, communication and and and such and real estate.
Yeah, there’s a lot of there you’re putting people in homes or you’re
building something. I like that creation process, but my my satisfaction
comes from working with people. Um, would I go back and do it again? Uh, I or
what would I do differently? I guess um I would do a lot of things
differently, but I I wouldn’t want to change the outcome of what we
experienced and what we learned. I did. There’s no way I wouldn’t want to I
wouldn’t wish that upon others other than if you could experience what we
experienced. Um, especially as a couple and then with our faith in God,
>> I would do it 10 times over and I would just repeat it. And in fact,
when things started to get a little bit better, I remember talking to my
wife. It was like, “Hey, we’ve got to make sure this reliance on him
continues.” Even as things are good, we need to we need to find ways to
always be remembering him and turning to him because in those moments, there
was strength and power that we hadn’t experienced yet in our life to that
point. You know, you have experiences in life where you become acquainted
with that source of strength. And I absolutely love what we experience
through that. So, I wouldn’t want that to change. had I done some things
different like maybe you know I put up my walls when we open up those stores
I screamed from the rooftops we’re open for business and I was so excited
four months later when we were closing those I was not screaming from the rooftops
I was I was hiding I was putting up the walls I would have gone back you know
if people ask for advice I would have kept the walls down and reached out to
maybe those that had been on a path that I had once been on but I I was I
wanted people to think I was succeeding that things were going well and so I
didn’t reach out so it it uh eliminated some uh or distracted me from some
connections that I probably could have utilized at the time. Some mentorship
I could have reached out to to others um instead of being worried about what
I looked like as a failure or what I looked like. You know, people aren’t
typically afraid of failing. They’re afraid of people seeing them fail. And I
and I fell into that trap. I didn’t want people to know that I was going
through that. And so, for a period of time, we just kind of we shut that off.
we we just acted like well that this isn’t working but we’ve got other things
in the works that are awesome and this you know so I wished I would have
leaned on others experience a little bit more um and that could have just
gained me some perspective a little sooner in life and and some learning but
uh what we experience no probably the probably the the most important things
we’ve learned so far in our life and I know there’s plenty more to come
>> sure >> so >> that experience can really be damaging to
someone of faith Yeah. >> Going through challenging difficult times,
especially if you are leaning on your relationship with a heavenly father. How
did you how was that a faithb building experience for you and your family and
not something that damaged your faith? >> Yeah, I mean I’ve always
learned through opening up the pages of the scriptures. It seems like there’s
always a people that are being, you know, buried by the waves. They’re being
sunk deep in the water. They’re being, you know, the monstrous waves are
crashing upon them. And I watch and I see that those winds and those waves
are pushing them to a promised land, a better place. And I knew that prior to
these experiences. This has been this my faith has been a part of my life for
all of my life. I I grew up in an incredible home. um it’s it’s really at the
core of who I am and what I want to be and what I’m you know trying to to
become in life. And so at that time when these when these storms arrived at
our door, I actually had an experience prior to where um I had a dream one
night and I won’t get into too much detail but in this dream there was a
message that there was a storm of financial difficulty upon the horizon and
and I woke up from that and I just thought everything’s so good right now
like and I even went and talked to my brother who was my boss at the time. I
said is everything okay? Like is business good? because I just had this dream
and this this message that felt so real. Like there’s a storm of financial
difficulty upon the horizon. He said everything’s great. Like you’re your
job’s secure. You’re doing a great job selling the product we were selling.
So, but that put me and my wife into this mode of okay, maybe a little bit
more food storage, maybe a little bit more savings. We don’t know. But I told
my wife about it and she said, you know, we need to we need to respond to
that. We we’ve got to we can’t just let that pass us by. So, we did. We
responded a little bit just quietly between the two of us >> and uh and
then about um 9 months later was when we decided to go off on our own and it
was as if the moment we wrote the check like everything financially around us
began to crumble and uh literally it was just like boom you push a you pull a
trigger you push a button it was just like whoa this is not how this pencled
out this is not what I had imagined and uh that voice of there’s a storm of
financial difficulty upon the horizon would come back to me time and time
again. Not as a I told you so and you and you didn’t avoid it. It was like I
let you know that this wasn’t avoidable, like this would happen. And that so
I could trust in that knowledge that there was like there was a little bit of
a warning to know. And so through that all, I could trust in the fact that he
was aware well before. And so because he was aware, I need to trust that
there’s something that we need to learn from this. And uh and so it became a
greater resolve to lean on him, to to trust in him, to let him prevail in
every aspect of our life, to make sure the steps we were taking were directed
to him, that our eyes weren’t taken off of off of that and that through that
ultimately somehow someway we would find some success. That was that was the
feeling and the confidence that we had um and the faith that we had in the
Lord at the time and and still today. And uh you know I talk often about the
little game that we used to play as as teenagers that I don’t know if you’ve
played at the then you knock on the door and you have an object and it’s
something you’re saying hey we’re having a bigger or better party and we need
something bigger or better than this and I remember my daughter and her
friend started with a a rubber band or something once and she came home with
a TV and it’s like they went to all these houses and they kept trading up and
uh so so much of our approach to God was like hey help us have something a
little bigger or a little better than what we’re in right now, what we’re
experiencing right now. Just show us the way. And what I found over time,
it’s always bigger and better than anything we could conjure up on our own
>> when we trust in him. And it might not look exactly like what we
imagine, but it’s going to be bigger and better. And it might take more time
than we expect, but that time is so valuable. And the time that God gives us,
a God that loves us, he knows us, he gives us the time we need to work
through things. And so, you know, I think I’ve learned to win the weight
sometimes that there’s divine delays and you have to win the weight by
>> getting out and serving it. >> So difficult. >> Yeah.
>> To to go through that period of time. >> Yeah. Very, very
difficult. Um, and it’d be more difficult had my wife and I been on different
pages, >> especially with that, you know, trusting in in God’s timing,
trusting in his in his care. Um, and I remember, you know, we, my wife and I
was speaking at an event. It was a men’s event, so she hid in the back
because it was a room full of men and uh, and the guy running the event after
I was done speaking came up and he saw her in the back and he’s like,
“Let’s bring you forward.” She did not want to talk and didn’t want
the the the spotlight on her. And instead of just coming up in front of the
crowd, he had all the men stand and create a very large circle and put her
right in the middle. And so she’s just looking at me cuz I’m in the circle.
I’m not by her side. And he said, “Share with us like what did you
experience?” And and I kind of shared these words a little bit earlier,
but she said, “When many couples would have looked the other direction,
looked for something that would have brought them peace or joy or happiness,
whatever they were looking for, we decided to look to to each other and
together look to God.” And that’s made all the difference. And uh so I’m
so grateful that she’s the type of wife and woman that would approach God,
approach life in that way. and that’s been a a major strength, a major
superpower for me is having her power um by my side. So, yeah, I just can’t
thank her enough because it it really could have gone a few different
directions. And uh fortunately for us, it it went the direction that I feel
God wanted us to take with it. We’re still learning so much from it. It feels
like day day in and day out, there’s just these moments of perspective and and
gaining. And uh you know I was we’ve often used the story of the loaves and
the fishes to explain where we were. And there’s this young lad with a few
loaves and a few fishes. And I just think the Bible forgot to say there was a
young lady by his side. And >> and they turned these loaves and fishes
over to the Lord. And then they were multiplied for 5,000. Not just 5,000,
but it says 5,000 men and women and children. So there’s more than that. And
I was in a meeting yesterday where somebody stood and shared that same story.
And every time that story is shared, it kind of piques my interest because,
you know, for us, we didn’t want to wait till the boat came in full because
we didn’t know if the boat would ever come in full. So, we just thought,
let’s give the loaves and fishes. And it’s multiplied to over 7 million mills
having been donated through our Operation Conquer Hunger. But this man stood
yesterday and added a new little element to the story. And so, I’m always
constantly learning from it. And he said, you know, the Lord could have taken
the loaves and fishes and he multiplied them already, which was a miracle in
and of itself. And then he could have just done another miracle and had it
just placed right before all the the people this this these masses. But
instead, he allowed us to be part of the miracle. He gives the baskets to his
disciples and he lets them take it out. And so yeah, he’s he’s allowed us to
be a part of this incredible miracle. It’s his miracle, but we are a part of
it. And what a blessing and a gift. And uh and then we’ve found in our lives
that the the baskets come back 12 baskets full. And then the resource of just
multiplication and what God gives to you when you turn it over to him, he
just fills it back up and he allows you more and more to do with. And so
we’ve witnessed that not just financially, but more so just just the energy
and the time and attention and the ability to do more with the resource and
the connections we’ve made. I look at all the connections within our
business, the people that I work with and the partners that I’ve gotten
involved with. It’s like an additional filling of that basket and more
resource to then just go do do good to fulfill the mission. and it just
furthers and furthers and builds and builds and and to me that’s that’s what
life is about. It’s it’s much less about the transaction. I’m not a very
transactional business leader. >> Mhm. >> I want to be attached
to a mission that’s changing people’s lives. And and uh we’ve we’ve found
that at Mountain Ops. It’s been incredible. So, I want to ask you about that
mission, but I first want to ask you about whether or not you could have
achieved what you’ve achieved so far without being aligned at home. Oh, I I
would have I I think I’d be a mess in the office if I if I didn’t have
support and alignment at home. Honestly, I I I know that that happens with a
lot of people where there’s not alignment. Look, my wife and I, we don’t have
the perfect marriage. We we disagree and we have our struggles, but we but
but we love each other and we as much as possible look for the good and try
to overlook the bad. And uh you know, we got married when she was 18 and I
was 21. We barely knew each other. Dated for 2 months, engaged for 2 months.
And then you know, the typical Utah Mormon marriage scenario and not more the
Church of Jesus Christ scenario. And uh and I uh you know, so we we’ve been
raising each other for the last 22 years. We’ve been raising kids at the same
time. Our oldest daughter’s about 20 parent. >> Oh, she’s the better
parent by far. I uh Yeah, she No, she uh she grounds me uh in in so many
different ways. And uh but no, I’ve often I’ve often thought of that and uh
how distracting that would be. I I if if I was worried about what was going
on at home or I was worried about my wife’s loyalty or if I was worried
about, you know, how our kids were being raised or treated when I’m not that
you run into business, you’re you’re out of the home quite a bit. And uh and
so, you know, I’ve tried to be as present as possible and when I’m with my
kids, I’m intentional there. When I’m with my wife, I try to be intentional
there. But yeah, no, I haven’t had the distraction of worrying about how are
things there and and so yeah, I I I it’s been a gift. I I can just call it
that. It’s it’s been a gift to be marr