Fulfillment by Amazon (FBA) vs. Third-Party Logistics (3PL)

Find the right fulfillment strategy for your business

  • Written by Alex Dolce
  • Published on December 30, 2023
  • Time to read 9 minutes


In the competitive realm of e-commerce, choosing the right fulfillment strategy is an excellent way to help steer the ship toward further success, significantly when your business grows. Fulfillment by Amazon (FBA) and Third-Party Logistics (3PL) are prominent players in this field, offering unique business advantages and considerations. Today, we’ll go over each FBA and 3PL, so you can decide which would suit your business and fulfillment needs best.

Let’s jump in!

Fulfillment by Amazon (FBA)

To start, ​​Fulfillment by Amazon (FBA) is a service offered by Amazon where third-party sellers can store their products in Amazon’s fulfillment centers. Amazon takes care of the picking, packing, and shipping of the products when customers place orders. FBA also includes customer service and manages returns on behalf of the seller.

So, what are its advantages and disadvantages?

The Amazon Advantage:

1. Prime Perks: Undoubtedly, one of the best parts of FBA is the ability to tap into the Amazon Prime ecosystem. Sellers using FBA can offer Prime benefits to customers, such as expedited shipping. Therefore, they can enhance customer satisfaction.

2. Global Grasp: FBA allows businesses to extend their reach globally without the headaches of managing international logistics. Amazon has an extensive network of fulfillment centers around the globe. Therefore, they can ensure efficient and reliable delivery to customers worldwide.

3. Customer Confidence: The Amazon brand carries a significant weight of trust. Especially since it’s one of the most recognizable brands in the world, products fulfilled by Amazon automatically get recognition by the customer, potentially translating into higher conversion rates and customer loyalty.

The Trade-Offs:

1. Fee Structure: While FBA provides an excellent solution for order fulfillment, it comes with its share of fees. Therefore, you should carefully evaluate the cost implications if you’re the seller. These include storage fees, fulfillment fees, and other associated charges. That way, you can ensure you have profit and are making money rather than losing it. 

2. Operational Oversight: Opting for FBA means losing some aspects of control over the fulfillment process. Amazon takes charge of essential tasks such as picking, packing, and shipping, which may be a drawback for businesses seeking more hands-on management. However, as mentioned in the advantages, this can also be helpful. It all depends on how you want your business to run.

Now, let’s look at 3PLs and what they bring to the table.

Third-Party Logistics (3PL)

Moving on, Third-Party Logistics (3PL) is a service provided by external logistics providers. They handle many aspects of a business’s supply chain and fulfillment operations. This includes warehousing, order fulfillment, and shipping. 3PL providers offer businesses flexibility and customization in managing their logistics, allowing them to focus on core aspects of their operations. So, what do these services provide, and what do they fall short of?

The Flexibility Factor:

1. Solutions for You: One of the main benefits of a 3PL is its flexibility. This means businesses can customize their fulfillment process to meet specific requirements. Therefore, 3PLs are an attractive option for businesses with specifically unique products or specialized needs for shipping. 

2. Multi-Channel Mastery: Unlike FBA, which is closely tied to the Amazon ecosystem, 3PL providers facilitate multi-channel fulfillment. This versatility allows businesses to fulfill orders from various sales channels, providing greater market diversification.

3. Cost Control: While 3PL services have associated costs, businesses may find more leeway in controlling expenses than FBA. You can choose different 3PL services, which can help optimize costs based on specific business requirements.

The Challenges:

1. Integration Hurdles: Though 3PLs can be very helpful to your operations, integrating a 3PL provider into existing operations can be challenging. Making sure systems and processes work together requires careful planning and investment in technology.

2. Shipping Time: Depending on the location of the 3PL warehouse, shipping times may vary. This is an essential aspect of customer-business interaction and loyalty. So, businesses must assess the impact of potentially longer shipping times on customer satisfaction and overall competitiveness.

So, now that you know about FBA and 3PL advantages and disadvantages, how do you decide which one to choose?

Navigating the Choice

So, after looking at the differences between FBA and 3PL, the optimal choice for you depends on considering several factors:

  • Product Nature: Your products and their characteristics are essential in deciding fulfillment options. So, FBA might be ideal for fast-moving, standardized items. However, a 3PL could better fit unique or specialized products.
  • Who’s Your Market?: Another consideration to make is your target market. If Amazon is their primary sales channel, FBA may be a strategic move. But, if you want a diversified market presence, 3PL offers more flexibility.
  • Amount of Control: Next, you want to evaluate how much control you want over the fulfillment process. FBA streamlines operations, but a 3PL allows for a more hands-on approach.
  • Budget: Analyze your budget carefully. While FBA comes with set fees, 3PL optimizes cost through selective service usage.

Suppose you have trouble with any of these considerations or need a helping hand. In that case, there are even options to have your business analyzed and matched with the perfect fulfillment partner. eHub is one of those options.

eHub: A Friend for All Your Fulfillment Needs

Look, we get it – it’s stressful enough to run a business and try to fulfill on your own. It’s also challenging to find a fulfillment partner to help you out. With eHub, you have various tools to help you maximize your fulfillment, whether you are self-fulfilling or looking to outsource. We analyze your business and its needs, then pair you with the perfect 3PL match from our network of vetted 3PLs, taking the stress out of your shipping. If you ever want to hop on an introduction call with eHub, we’re here to help!

Final Thoughts

All in all, the choice between using FBA or a 3PL is not one-size-fits-all. If you want to be successful in your choice, then you need to understand the unique needs of your business. After that, then you can align your fulfillment approach with your goals. Overall, whether you’re navigating the vast Amazon landscape or exploring diverse sales channels, make sure to research and understand your business goals well. A well-informed decision will propel your business toward efficient and cost-effective order fulfillment. Also, you’re not alone if you need help finding a good match for your business. Hopefully, this blog helped you get closer to choosing a good fulfillment option and gives you more peace of mind when deciding! Happy shipping!

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