If you’re an e-commerce store looking to grow your sales, you must get serious about pop-ups.
Contrary to popular belief, pop-ups don’t have to be annoying. Executed correctly, they have the power to make a big difference in your conversions. It all goes down to segmenting them correctly and making them relevant to your visitor.
Today, we will look at the seven best pop-up tools you can use to take your conversion to new heights. Let’s get started:
The easy-to-use program makes it easy to experiment and tweak your email popups. You can test different messages based on color, design, display time, and more to see what works the best, even with no coding skills.
Another area where Privy excels is segmentation. To make your popups relevant to the visitor, you can segment them based on which country they come from, how they landed on your website, how much they have in their shopping cart, etc.
Pros:
A/B testing feature for the best results
Customizable pop-ups to make sure you send the right message at the right time
Creates beautiful newsletters
Reduces your cart abandonment rate
Cons:
Limited templates
A/B and advanced reporting are only available on premium plans
Pricing:
Free plan: up to 5000 average monthly page views
Privy Convert: $20/month for up to 10,000 average monthly page views
Privy email: $10/month for up to 1000 mailable contacts and $5 per additional 1000 afterward.
Privy text: $10/month for up to 100 textable contacts and $10 per additional 100 afterward.
Sumo is a top-rated conversion tool trusted by over 600,000 businesses worldwide. The platform includes multiple features to help stores win more sales, generate conversions, and increase subscribers.
From the platform admin, you can create unique offers and discounts to get your customers’ attention. By making customers sign up, you’ll increase your store’s average order value and boost sales.
Just as shoppers are about to leave their cart, Sumo reaches out with a popup that encourages them to follow through with their purchase. It also retargets customers with a follow-up email when subscribers view your product without buying.
Pros:
Easy-to-read guides on how to use the app
Free customer support
A/B testing
Cons:
The sumo logo shows up on your popups when you’re on the free plan
Limited integrations
Can’t send emails to individual subscribers, only in groups
Justuno uses artificial intelligence to boost conversions with pop-ups, exit offers, countdown timers, and more. It offers endless ways to customize your upsell and cross-sell offers.
The platform’s AI software analyzes billions of data points to tailor pop-ups based on each visitor. It tracks visit frequency, geolocation, cart value, and more to ensure your store sends the right message at the right time.
Justuno comes with advanced analytics to track your marketing success and measure performance. You’ll gain exact insights into what strategies work and what don’t.
Pros:
Artificial intelligence to help you get the best results
Mobile and SEO optimization
Upselling and cross-selling features
A vast library of resources to help you out
Cons:
Limited design and templates
Pricing:
Free plan: all standard features are available for up to 5,000 monthly visitor sessions.
Pro plan 1: $29/month with all features available up to 10,000 monthly visitor sessions.
Pro plan 2: $49/month with all features available up to 25,000 monthly visitor sessions.
Pro plan 3: $99/month with all features available up to 50,000 monthly visitor sessions.
Omnisend is one of Shopify’s most popular email marketing apps, with a near-perfect 4.7 rating. It connects your email efforts with other channels such as SMS, Facebook, and Google.
On top of using pop-ups to generate sales, you can optimize your landing pages for conversion. It’s also known for its Wheel of Fortune pop-up that offers customers the chance to win a special voucher on your store.
Pros:
It makes it possible to target customers across different channels.
Various pre-built automation workflows to choose from
24/7 support
Cons:
Inability to integrate multiple shops at once
You’ll need to upgrade to the premium plan to get access to SMS and push notifications
Pricing:
Free plan: 15,000 emails a month
Standard plan: $16/month for 15,000 emails a month with SMS
Pro plan: $99/month for 15,000 emails a month with SMS, push notifications, and Facebook custom audiences
Sales Pop helps you use social proof to boost sales by displaying real-time customer activity. When visitors know that others are buying from your store, they are more likely to buy themselves. It also makes your store look busy and creates urgency.
The app does this by connecting to your Shopify and tracking recent sales. Customers will also be able to click on the pop-up to look at the purchased product.
Pros:
Live real-time sales pop-up notifications
Fully supports more than 22 languages
Mobile optimized
Cons:
Limited to only 1,000 monthly unique visitors on the free plan
Pricing:
Free plan: up to 1,000 monthly visitors
Starter plan: $21/month for up to 10,000 monthly visitors
Growth plan: $54/month for up to 50,000 monthly visitors
With Pixelpop, you can capture visitors’ emails and sync them to Mailchimp, Klaviyo, Constant Contact, or Conversio. You can also add banners that display special offers, such as free shipping.
Pixelpop has various ways to style and customize pop-ups on your store. The different types of pop-ups you can use on your website include email signups, announcements, coupon codes, social follow, etc. The sky’s the limit!
Pixelpop doesn’t require any coding background to get started and only takes a few seconds to install on your store.
Pros:
Simple to use
Integrations with some of your favorite tools, such as Mailchimp
Various templates to choose from to style your pop-up
Cons:
You’re limited to only 500 monthly pop-up views in the free plan
You get charged by pop-up
Pricing:
Free plan: 500 monthly pop-up views
Starter plan: $12/month for 10,000 monthly popup views
Growth plan: $24/month for 50,000 monthly popup views
Pro plan: $48/month for 300,000 monthly popup views
Thanks to its drag-and-drop editor, Wisepops makes it possible to create high-converting emails within seconds.
One aspect that makes Wisepops stand out from other popup tools is its vast choice of templates. The platform makes it easy to find designs that reflect your brand.
Wisepops sends the right message at the right time with contextual targeting. You can target customers based on various factors such as their cart value, their timezone, location, and more.
Pros:
Extensive library of templates to style your pop-ups
24/7 customer support
Easy-to-use interface
30+ targeting options
Cons:
No free plan
Pricing:
Basic plan: $49/month for 100,000 pageviews/month
Pro plan: $99/month for 500,000 pageviews/month
Conclusion
Pop-ups are great for growing your email list and landing more sales. We hope this list of tools will help you pick the right pop-up tool for your business. Experiment with each platform and see which fits you the best!
In part one of this two-part blog series, we reviewed some basics of the major carriers available for international e-commerce shipping needs. From USPS to several others, you have a few options for international shipping – and which you choose will depend on a few different variables.
At eHub, we’re happy to offer international shipping e-commerce solutions as just one piece of our comprehensive shipping API services. From helping you navigate paperwork and customs documentation to negotiating non-US shipping deals, managing returns, and more, we’re here to help with every area of international commerce for our clients. While much of part one of our series evaluated your options for international shipping, today’s part two will dig into the factors you should consider while selecting your carrier.
Landed Cost
Within the shipping world, the term “landed cost” is commonly used to describe the final, all-in-one price. It includes not only shipping costs but also duties, taxes, and fees, plus potential add-ons like insurance.
Before any customer completes an international purchase of your products, you should lay out their landed cost. In many cases, this information will include details on who is responsible for any additional fees that might be present.
Full Details
In addition to the landed cost of standard shipping needs, you must know what’s included in a shipping carrier’s program. For instance, does the carrier include insurance for all orders, for only orders with a specific minimum price, or not? If it’s not offered at all, you may have to offer some of your own. Also, inquire about areas like whether there’s a charge for proof of delivery, how tracking will work, and more.
Customs Forms
While customs forms will be pretty similar or even identical between carriers, they’re essential to think about. This is actually an area where working with our team of shipping professionals is just as important as finding a great carrier – we’ll help you with things like value per unit, international currency, harmonized tariff codes, and others, though we require a partnership with a robust carrier in several of these areas.
Trade Regulations
Another area where it’s essential to have both a suitable carrier and the expertise of pros like ours is within trade regulations, which vary between countries you may be shipping to or from. For instance, Austria does not allow the shipment of any alcoholic beverages or medicine, among other things; China doesn’t allow the import of toy guns. Knowledge of these regulations is vital for limiting overhead and maintaining your company’s reputation.
If you’re like most business owners, this photo of someone being literally boxed in by shipping containers probably feels familiar.
Ask yourself:
Am I ready to expand my business but overwhelmed by international shipping procedures?
Do I have to turn away customers because I don’t want to deal with international shipping rules and regulations?
Um…is the process of shipping goods internationally really that different?
If you nodded your head emphatically to any (or all) of these questions, we can help.
EHub is an integrated platform that simplifies shipping by connecting your eCommerce systems. We have agreements with major carriers that allow us to get you more competitive rates without sacrificing customer service.
Domestic shipping involves shipping goods or documents from and to locations within a single country’s borders.
By contrast, international shipping (also known as cross-border or global shipping) is precisely what it sounds like: importing and exporting goods across national borders by land, air, or sea.
While the definition is simple, the application tends to trip people up.
If you are ready to start shipping outside the United States, there are a few things you need to know right off the bat:
International shipping will take longer and cost more. Don’t waste time fighting it. Embrace it and find the best solution for your company.
Customs and duties, both in the originating country and the receiving country, are all forms of import/export taxes you can’t avoid.
Because every country has unique import/export requirements, it’s easiest if you start shipping to a country that is part of a strong US trade agreement. Mexico and Canada are the easiest since the US-Mexico-Canada Agreement (USMCA) simplified taxes and other requirements, but 20 other countries also have free trade agreements with the US.
Domestic vs. international shipping
As long as you aren’t shipping something liquid, fragile, perishable, or potentially hazardous, all you need to ship a package domestically is a shipping label.
International shipping is more complicated, with restrictions on the types of goods that can be shipped and more documentation requirements.
Navigating all these regulatory requirements can be confusing and overwhelming, but if you’re ready to take your business to the next level by expanding to a global customer base, keep reading.
What qualifies as international shipping?
Shipping from the US to Canada is considered international shipping, even though they share a border because two sovereign nations are involved. On the other hand, if you want to send a package to Hawaii, 2,285 miles from the US mainland, you have multiple domestic shipping options.
But is shipping to Puerto Rico or Guam considered international shipping? They aren’t sovereign nations, but they aren’t states either. Do you need to fill out forms and pay duty taxes?
Here’s a basic rule of thumb:
LOCATION
INTERNATIONAL SHIPPING?
Any one of the 50 US states
Nope (all carriers)
Puerto Rico & US Virgin Islands(US territories in the Caribbean)
USPS: Nope (no customs forms or duty tax)Fedex/UPS/DHL: Yep (regular customs forms)
American Samoa, Guam, Northern Mariana Islands (all other US territories)
Yep (all carriers)
Every other country
Yep (all carriers)
What can I ship internationally?
Requirements vary between shipping providers (between the USPS and FedEx, for example), but there are limits on what you can ship within the United States. Generally speaking, things like airbags, ammunition, explosives, gasoline, illicit drugs, and marijuana (including medical doses) cannot be shipped domestically.
In addition to the list of prohibited items, some products have restrictions on domestic shipping, including:
Aerosols
Paint
Perfumes
Lithium batteries
Firearms
Alcohol
Cigarettes and tobacco products
Perishables
Poisonous chemicals
All items prohibited and restricted for domestic shipping cannot be shipped internationally. Additionally, you can’t use priority mail express to send packages containing currency (coins, banknotes), securities of any kind that are payable to the bearer (like traveler’s checks), precious stones and metals, and other valuables to other countries.
international shipping (also known as cross-border or global shipping) is precisely what it sounds like: importing and exporting goods across national borders by land, air, or sea
What documents do I need to ship outside the US?
Remember your pre-Covid trip to Cancún? Before you landed, the flight attendants had you fill out a tourist immigration form listing where you were coming from, what airline you flew in on, where you were staying, and when you’d be leaving.
After landing, you likely gave this form to an immigration officer before going through customs, where you had to fill out another form “declaring” whether or not you were bringing restricted items and/or large amounts of cash into the country with you.
Most governments treat packages like tourists and require similar documents to accompany them across borders. The most common forms needed for international shipping are:
A commercial invoice that includes specific descriptions and quantities of products, price, and harmonized code of each item
A packing list, which should include the commercial invoice number, the types of packaging, the net and gross weights of each package, package dimensions, visible markings, and buyer/seller references
Depending on where and what you’re shipping, you may also need a/an:
Electronic export information (EEI) filings (used for most countries if shipment value exceeds $2500)
Certificate of origin explaining where the commodity originated
Export license (if you are shipping a restricted product)
Insurance certificate
Inspection certificate
International shipping with training wheels
EHub is basically international shipping with training wheels. We have carrier and cart integrations that can save you the time and stress of figuring out documentation and tax requirements while capitalizing on your expansion opportunities.
Shipping, savings, simple. Get in touch with us today to get started.
Why Ship Internationally?
You’ve seen the stats, like this one from CIEDEC—that 95% of the world’s consumer market awaits you outside US borders. And, after reading our tips for international sales growth, you’ve laid the groundwork to expand your international business shipping horizons. Now, it’s time to get up to speed with international shipping.
Though it may seem daunting, follow these steps, and your products will soar—literally.
1. What Can I Ship, and Where Can I Ship It?
First, review the Commerce Control List (CCL) to verify whether your product is allowed for export or if it is a controlled commodity that requires an export license. Also, depending on where and to whom you are shipping, you’ll want to check whether the government has sanctions or embargoes and prohibitions on end users or the product’s end-use. Then, check the Country Commercial Guides to determine whether your product is allowed for import in a particular country.
The good news is most commercial products do not require an export license and are designated EAR99 in the Export Administration Regulations, but before exporting, you will still need to ascertain your product’s Harmonized System classification and Schedule B number to complete the export and import forms.
An easy way to start offering international shipping to Canada and Mexico first and branch out from there. Trading with our neighbors has been simplified with the US-Mexico-Canada Agreement (USMCA) which allows qualifying small package shipments valued at less than $150CAD (in Canada) and $117USD (in Mexico) to ship duty-free, and the taxes have also been simplified.
Or, select from the 20 countries with a free trade agreement with the US. If the customs regulations of the country you are shipping to are rather complicated, and you plan to ship there frequently, you may want to hire a customs broker to help you cut through their red tape.
33Countries with Free Trade Agreements with the United States
Australia
Bahrain
Canada
Chile
Colombia
Costa Rica
Dominican Republic
El Salvador
Guatemala
Honduras
Israel
Jordan
Korea
Mexico
Morocco
Nicaragua
Oman
Panama
Peru
Singapore
2. Decide Who Should Pay For What
Incoterms define the rules of the ownership transfer… for instance, During the delivery process, when does ownership transfer; who is responsible for covering the licensing, customs fees, and taxes; and who, if applicable, is insuring the product for loss and damages? What’s the de minimus value for the country you’re shipping to?
As you consider handling these expenses, you should also estimate what your landed cost (or total expenses from the point of sale to the final receipt of the product) will be—there are many online calculators available to help you. Does it make sense for you to offer free shipping? Split the costs? Will you accept returns, and if so, who covers that cost? Should you adjust your product pricing to reflect the additional cost and work?
An easy way to start offering international shipping to Canada and Mexico first and branch out from there
Selecting which carrier to use is a big part of this step. Price is often the primary concern, but speed and convenience of delivery are factors as well. While USPS can often be the least expensive, its tracking capabilities and delivery responsibilities end once the product leaves its jurisdiction. Many private carriers handle delivery from door to door and offer more services, but those costs will fit into your overall price.
3. Sell Your Product(s) and Get Them On Their Way
Yay! You’ve cut through the red tape, done your research, and it’s paying off—the cash register is ringing.
Now, it’s time to generate a detailed Commercial Invoice (or Pro Forma Invoice for samples) outlining the terms of both the sale and the delivery, then finalize the required export and import forms (which you will have already determined through your research). Some of these can be completed online.
Then, package your product in a sturdy container that meets the standards of your selected carrier; create and affix your international shipping label, carefully proofing your recipient’s address and contact information; and attach your Commercial Invoice along with any other necessary customs paperwork.
Finally…
Transfer the package to your carrier of choice
Cover your contractual portion of the delivery costs
Receive a tracking number to provide to your buyer
After you pat yourself on the back, get back to selling!
Easy as 1-2-3.
Research 2. Analyze 3. Ship
Right? Okay, maybe we’re oversimplifying it. But, once you perform the cost-benefit analysis and create the foundation, the process will become systematic and, ultimately, well worth it.
Final Thoughts
However, if you find you do not have the capacity for it. eHub can help. We’ve done our due diligence in the export arena, developed relationships and pricing contracts with multiple carriers, and built the databases to support a seamless e-commerce API that will facilitate every international sale you make. To explore whether our international shipping solution could work for you, click here.
For new businesses, winning in your local market is just the start. As your e-commerce store starts to scale, you should look at options for growing international sales.
Growing your business overseas requires a lot of preparation, research, and planning. Here are our best seven tips for a successful transition to an international market:
Study the Market and Product Demand
Before you aim for a new market, see if your products are getting attention in other countries.
Are you getting a lot of traffic worldwide? Do you already have repeat customers from places outside the US? Answering these questions should provide you with insights on how to adapt to a new market.
You can look at this using Google Analytics. If you don’t have the tracking pixel installed on your website, you can learn more about doing it here.
Also, research to find out if there’s a high demand for the type of product you sell. If there’s a need that’s not met in one country, you can be there to fill that gap by growing international sales.
You can also use Google Trends to see what people are searching.
Translate Your Website to the Local Language
Make sure that international customers can understand your website in their own language. No one will buy your item if they can’t read your product description.
However, don’t settle for simple translation tools such as Google Translate. You want to make sure to hire a professional translator who can write good e-commerce content.
Otherwise, there may be inaccuracies in your copy that might throw off your audience.
Aside from translating your website, also make sure that your store converts prices into their local currencies. Many tools on Shopify help you do this, such as Transcy, for example.
Do Research on the Country’s Culture and Customs
While translating your website is a must, it won’t be enough to adapt to a new market overseas. You’ll also have to research the country’s culture and customs.
For example, selling products made out of ivory is illegal in many European nations, such as Italy. Countries also have different definitions of what they consider “ethical marketing” as well.
Find brands that align with yours that are currently selling in those markets. You can research to see what they are doing, even contact the brand and ask them what it is like.
Get International Payment Options Ready
As you get ready to scale overseas, start thinking about how you’ll be accepting international payments.
The preferred payment method of the customer will depend from country to country. For example, cheques are still commonly used in France, while German buyers prefer to purchase directly.
Consider adding PayPal as a payment option on your website. The platform makes it possible to take payments from over 200 countries in 25 currencies. It also has a good reputation regarding security and purchase protection.
While translating your website is a must, it won’t be enough to adapt to a new market overseas. You’ll also have to research the country’s culture and customs
Get All the Legal Documents Required
A not-so-fun part of expanding your business overseas is getting yourself legally ready. Some countries will require specific documentation before you can operate in their territory.
You’ll also have to research how you plan to pay taxes in the country. You’ll have to adhere to the laws determined by the IRS and the tax authority of the country you’re selling in.
Figuring all of this out by yourself can be a headache. That’s why we help our customers take the stress off their backs by handling all the documentation needed to ship internationally.
Provide Excellent Customer Support
A vital factor to consider as you shift your business overseas is how you will handle customer service. Remember that your customers will be in different time zones and may not speak English.
To overcome these roadblocks, you can invest in chatbot technology to answer customer questions anytime. Another strategy is to hire an international remote team that can provide customer support even during late times.
Make sure you include tracking information for any shipments, as well as posting expected transit times for overseas shipments.
Make International Shipping Affordable to Customers
Lastly, your shipping strategy could make or break your success overseas.
Unexpected shipping costs can drive your potential customers overseas away. In fact, high shipping costs are one of the most common reasons why customers abandon their carts.
If you’re a small or medium-sized business, however, it can be difficult to find competitive rates on international shipping. Many roadblocks can get in the way, such as paperwork, negotiating deals with carriers outside the US, and managing international returns.
At eHub, we help take care of international shipping so you can get started selling internationally right away. We have hundreds of connections with carriers worldwide to ensure you get the best rates every time – especially internationally!
Wrapping Things Up
If you’re serious about growth, international markets offer a unique opportunity to scale quickly. It will require careful planning on your end, but the results can be very lucrative in the long run.
eHub can help you transition seamlessly as you enter a new market. Our platform allows you to scale your shipping to multiple countries without having to negotiate rates or hurt your profit margins. Contact us today for a free demo to learn more.
Summer is almost over, and it’s time to think about your strategy for the holidays.
The holiday season is typically the most chaotic time regarding online orders and shipping. To make it worse, the world is currently battling against COVID-19, which makes 2020 a year like no other for e-commerce.
As stressful as everything may seem, we’ve got your back.
Here’s our 2020 shipping checklist to make sure you stay on top during this year’s holiday season:
1. Forecast Demand
As the pandemic continues, you must forecast customer demand for the upcoming holidays.
COVID-19 has changed everything from the customer’s channel selection frequency to shopping and the products they want. For example, there’s a more robust demand for items that align with social distancing, such as entertainment products or home goods.
Look at your sales during the lockdown — which types of products were in high demand? It should give you a clue on what to expect from customer behavior during these next months.
There is a science to forecasting demand, but let me give you a simple metric: compare sales from March to May this year versus last year. Take that percentage difference and multiply last year’s holiday sales to see how much bigger it could get.
Also, think about talking with your 3PL to find out how they can help you prepare for the upcoming holiday demand.
2. Implement a Strong Communications Plan
Another critical factor to consider during the holidays is communication with your customers.
Make sure to keep them up-to-date with each of their orders. One thing that will make customers worry, for example, is how COVID-19 will impact shipping delays. You’ll need to provide tracking and let them know when they can expect the item to arrive at their doorstep.
During your communication with your customer, it’s also a good idea to promote upsell offers. You can run post-purchase email campaigns with other products they can buy to complement their order. It will help deliver more value to the customer and boost your average order value.
3. Get Ready for More Customer Returns Than Usual
Dealing with customers is part of running an e-commerce business. However, you can expect returns to skyrocket during the holidays.
The reason is that customers will feel reluctant to step into retail stores due to virus fears. To gain peace of mind and avoid getting infected, they’ll be doing most of their shopping online.
Customers love the ability to buy and try on or see how something looks in real life. They often buy two or three sizes or styles, keep one, and return the rest.
As a result, your business must come prepared with reliable customer service staff or shipping software to manage returns effectively.
Dealing with customers is part of running an e-commerce business. However, you can expect returns to skyrocket during the holidays.
4. Get Shipping Insurance
No one can predict what will happen to your product once it is out for delivery. Nothing is worse for a customer during the holiday season than to make a purchase only to have the item damaged or never even arrive.
With an expected surge in shipments this holiday season, these problems will be multiplied. You can protect yourself and your customers, however, with shipping insurance.
It’s why you want to plan in advance and get shipping insurance, which is easier than you think. No matter what happens to your product, you’ll be protected against significant financial loss and gain peace of mind.
The holidays are the time when orders reach their peak throughout the year. As a result, you can expect new rules, restrictions, and deadlines for all major carriers. Look into the specific provisions of your carrier for different times of the year and figure out what measures and fees are required.
5. Do Research on Seasonal Fees and Restrictions
Keep in mind as well that major carriers will be surcharging their rates on shipping due to coronavirus and customer demand. For example, UPS plans to make businesses that ship more than 25,000 orders per week pay an extra $1 to $4 for each package.
6. Offer Multiple Shipping Options
If you offer free shipping, you’re probably sending things via Ground or Priority Mail. Those options have been impacted the most by slow delivery times, and you’ll have customers who will want something faster.
Offering an expedited shipping option – like 2-day, overnight, or even same-day delivery, is a must this holiday season. Here’s why:
It sets clear expectations for delivery times
Customers have the option to pay for faster delivery
Free shipping has a higher perceived value
Anyone who is expecting free shipping will see that delivery times affect cost. They will appreciate that the slower option is still accessible compared to the expensive, expedited option.
7. Make Your Packaging Stand Out
The holidays represent a unique opportunity to strengthen brand loyalty and delight new customers. One of the best ways to do this is to create a fantastic unboxing experience that wows them.
Branded packaging is the first approach because it makes each purchase feel unique and delivers a great impression. Since shoppers also buy gifts for their friends and family, you’ll surprise multiple customers simultaneously.
Customers also love to share brand packages on social media, which promotes your store and boosts your reach.
The next step is making what’s inside stand out with different packing paper, a hand-written thank you note, or even surprise gifts you’ve included.
There are so many things to handle regarding shipping during the holidays. You have inventory to manage, orders to pack and ship, tracking, and many more tasks on your list.
Software is the best way to improve processes like this. With automation, you can improve the pick-n-pack process, automatically select the correct shipping method, batch print labels, and update tracking information.
Essential Hub’s software provides all the tools you need for success this holiday season. Not only do we help you get the best rates on shipping, but our software also comes with order tracking, inventory management, and more.
You started out doing the shipping yourself. You loved putting products into packages and printing the labels because it represented all the hard work you’ve invested in starting your business.
Now, your online store is growing, and shipping has turned into a headache. It needs to be done every day, but your business has a lot of other needs, too.
If you’re currently evaluating whether you should expand your operations and hire someone to take over fulfillment, you may want to consider a third-party logistics provider (3PL) to do the job for you.
What is a Third-Party Logistics Provider (3PL)?
A 3PL is a logistics provider that allows you to outsource your fulfillment operations. The provider will handle various business activities for your company, such as:
Warehousing
Distribution
Fulfillment
Inventory management and forecasting
And more
Sooner or later, there will come a time when it will be necessary to enlist a 3PL (or expand operations to do it yourself). If you’re starting to run out of space or are shipping around 10-20 daily orders on your own, a 3PL can help you save time so you can focus on business.
It’s also an excellent investment if you’re looking to expand overseas or adapt to seasonal changes. Here’s what to consider to pick the 3PL that’s the right fit for your business.
Payment History and Financial Stability
When choosing a 3PL, consider what would happen if they were to shut down or go bankrupt suddenly. If you’re not ready, it could have brutal consequences for your business.
It’s always better to be safe than sorry, which is why you need to pick a 3PL with financial stability and a solid payment history. You’ll be saving yourself a lot of trouble in the long run.
Do your research and ask around to learn more about how they’ve handled payments in the past. If they have a history of not being reliable, then it’s best to move on and find a better partner to fit your needs.
Excellent Industry References
Not all 3PLs are created equal. You’ll also have to find out what others in the industry say about their services, along with strong financial stability.
One of your goals during your research should be to network with their existing customers and get their opinions on the 3PL. Here are some questions you can ask them to learn more about how the logistics provider does business:
Is the 3PL easy to work with?
Are their customers satisfied with the results they’re getting?
How much money could they save on shipping, labor, and other rates?
Does the 3PL offer reports and updates on key performance metrics?
How were they able to scale thanks to the logistics provider?
Technology Integrations
There’s plenty of technology that helps you manage your supply chain easier. A quality 3PL should be able to integrate tools that give access to automation, connect with major carriers, and help you get the best rates.
Look at the 3PL’s website and see which e-commerce integrations are possible when you work with them. They should be able to integrate with the best platforms, such as:
Amazon
WooCommerce
Shopify
Whatever your store needs
Their Industry and Area Specialization
Specialty is key to finding the perfect 3PL. The right 3PL for your business depends on your location, the type of products you sell, and your current logistical needs.
For example, let’s say that you’re selling high-tariff items such as consumer goods and luggage. An option to consider is cross-border fulfillment, which is perfectly legal if you sell items with a 15+ tax rate.
Another aspect to consider is the 3PL’s location. Thanks to Amazon, customers expect to receive their products as soon as possible. As a result, it may be better to choose a 3PL that’s close to your customers. That will save you on shipping costs and keep delivery times to a minimum.
You can save on shipping costs by using one in the middle of the country or close to the region where you make the most sales. Larger 3PLs will have multiple locations you can leverage to cover the entire country.
A Strong Business Relationship
Collaborating with a 3PL is different from other traditional businesses. They are crucial in growing your business and effectively getting your product into customers’ hands.
To build a strong relationship with the 3PL, you want to know exactly what you need. Outlining your goals to the logistics provider will help set clear expectations that will lead the way to a solid partnership.
This should include:
Expected level of service – how fast do things get out the door?
Accuracy levels – sometimes, they ship the wrong product.
Cost to ship each package (with a breakdown for different SKUs)
How do they handle returns?
3PLs are notorious for being bad at handling returns. Have a frank discussion with any potential vendors so that you understand what they’re willing to do (and not do). Some will do it (for a price), but there are many with piles of unsorted returns sitting in their warehouse.
Scalability
Each company’s goal should be to grow and eventually reach a global market.
As your company starts to scale, its needs will change over time. You must consider what happens as you grow in SKUs and regions and hire more employees.
The right 3PL will fuel that growth and help you take your business to the next level. For example, the holidays are a period that significantly influences the supply and demand of your products.
A high-performing 3PL should also help you adapt to unexpected events. In the case of a natural disaster, you want to ensure they know how to handle the crisis and minimize the damage to your business.
When you meet up with a potential 3PL partner, ask them what their primary strategy is for scalability. It’ll show you if they’re worth the investment or not.
Pricing and Budget
Lastly, you’ll have to factor in your current budget. Investing in a 3PL can be costly, but it’s not a reason to go after the cheapest option.
As mentioned in this blog post, investing in the right 3PL helps you scale and grow your reach. A cheap 3PL is useless if it can’t adapt to unexpected situations and loses you money in the long term.
Many 3PLs will charge a flat fee, while others will charge variable pricing depending on your product type. Let’s take a look at an example:
You’re a clothing company with a high SKU that ships lightboxes. If your 3PL charges companies based on their SKUs, you will get charged more.
When checking out 3PLs, comparing pricing is just as important. Here are some questions that you should be asking the 3PL:
Does the 3PL come with an onboarding fee?
What type of products do they specialize in?
Does the 3PL charge based on the number of orders?
Do they take care of customer returns?
What kind of inventory transparency do they have?
At the end of the day, what matters is your return on investment. Partnering with a third-party fulfillment company can save you time and reduce labor costs at a significant price.
Wrapping Things Up
It takes a lot of time and research to find the 3PL that’s the right fit for your business. With these seven things to consider, you should have a clear idea of what to look for and find the best for you.
eHub manages a network of 3PLs with our technology. If you’re considering a 3PL for your fulfillment needs, we can help you find the right one for you.
A customer just bought a product from your store. You collect their mailing address, set up your branded packaging, and ship their ordered item.
But have you thought about what happens if your product gets broken or lost during the delivery process?
No one knows what can happen to your product during its transportation to the customer. Your business needs a game plan to prepare in case things go wrong.
What is Shipping Insurance?
When people hear “insurance,” they typically think of insurance for their health or home. But little do people know that it’s also possible to get insurance on products you ship to customers.
Shipping insurance covers the delivery fees and costs of your item in case something goes wrong during transportation. Let’s dive into the reasons why investing in shipping insurance is a smart move for your business.
Why You Should Consider Shipping Insurance
It’s impossible to predict the future, even if you think that you have everything under control. Your product could get lost or broken during delivery, leading to a disappointed customer. Some of the benefits of getting shipping insurance include:
Peace of Mind
Without insurance, you’ll be in charge of covering shipping costs and refunds if your item doesn’t arrive at the customer’s doorstep. It’s a process that adds extra stress to your workload, and you probably already have a busy schedule.
Getting shipping insurance takes stress off your back. No matter what happens to your package, you get peace of mind knowing that your item is always covered.
It Protects You From Any Financial Loss
Your item is in good hands when you get shipping insurance. The process might require a bit of paperwork, but the insurer will handle everything to ensure you get your money.
It’s also possible to get insurance for high-value items. Some carriers cover items up to $50,000, which we’ll explore later.
Getting Shipping Insurance Is Fast and Easy
Getting shipping insurance doesn’t have to be a complicated process. There are plenty of options at your disposal to get your items insured quickly. It’s even faster when you integrate a tool like eHub, which makes it simple to incorporate insurance.
The Different Types of Shipping Insurance Available
Here are the two main types of shipping insurance that you can choose:
Carrier Insurance
Different companies such as UPS, USPS, and FedEx all offer insurance for items you ship. Price varies from carrier to carrier, and each has limits on the maximum value of products that are covered.
Third-Party Software
You can also get insurance by integrating shipping software into your store. A shipping platform can ensure you get insurance on each item and offers the best shipping rates to customers.
How Much Does Shipping Insurance Cost?
If you decide to get your shipping insurance from a carrier, here’s how much you can expect to pay:
Things To Take Into Consideration Before Getting Insurance
International Restrictions
Remember that international restrictions influence whether your item qualifies for coverage or not. There are certain countries that carriers will not insure. For example, if your item gets lost in Paraguay, you won’t be able to obtain shipping insurance since it goes against US trade rules.
Certain countries also block you from importing certain goods. You cannot get coverage on items prohibited from shipping in the country you are targeting.
It’s impossible to predict the future, even if you think that you have everything under control
Terms and Conditions of the Insurance Contract
You must also be careful of the terms and conditions that come with shipping insurance. Some items don’t qualify for coverage, even if you ship them domestically.
Maximum Item Value
Carriers also offer limits to shipping insurance based on the item’s value. Let’s take a look at them below:
How to File an Insurance Claim
Next, you may wonder how to file an insurance claim on a lost or damaged product. Some carriers require you to file a claim within 60 days, while others give you up to nine months.
Here’s what you’ll need to do to get insurance for your product.
Your Package Got Lost During Delivery
If a customer reports that they’ve never received your item and can’t track it online, you’ll need proof of loss. Here are the documents that you’ll have to prepare in advance:
Evidence of pickup from your warehouse
The sender and recipient address
Tracking information
Package information: size, type of product, and more
Your Package Got Damaged
How you respond when your package gets damaged depends on your carrier. You’ll likely have to take pictures of the damaged packaging to compare it with the package’s photos in its normal condition.
It will also be required to provide documentation such as the original invoice, recipient address, declared value, and more. The carrier might inspect the package as well.
Your Package Got Stolen
Getting one of your items stolen is a tricky situation to be in. If you’re tracking an order, but it never seems to arrive to the customer, here’s the documentation you need to prepare:
Order tracking number
Description of what’s in the package
Recipient and sender mailing address
Proof of damage and value
Resources to Help You Out
If you need more information on how to file your insurance claim, check out these main couriers’ resources:
Running a business can be stressful enough. If you’re seeking extra peace of mind, getting shipping insurance goes a long way. No matter what happens to your item during delivery, you can rest assured that you’ll be covered if things go unexpectedly.
Your shipping bill consists of vital information about your package, from details about the recipient to how much you can expect to pay for a shipment. To avoid any nasty surprises or accidentally overpaying for shipping, you want to make sure to read your invoices carefully.
In this post, we’ll look at three leading carriers (FedEx, UPS, and DHL) and the structure that each of their shipping bills follows.
Reading Your FedEx Bill
Here is the format that each shipping bill from FedEx follows:
1. Contact / Bank Information
The first thing you’ll see on your shipping invoice is your contact and bank information. Here are the different things that it will consist of:
Electronic Funds Transfer (EFT): Your EFT will include your account name, bank, IBAN, and BIC.
Credit cards: FedEx makes it possible to choose which major credit card you want to use to pay your shipping bill.
Direct debit.
2. Invoice Type
There are two invoice types when it comes to FedEx shipping bills. These include:
Freight invoice: This consists of the transportation charges incurred per Air Waybill.
Duty tax invoice: It details all the clearance charges imposed in the destination region or country.
3. Shipping Information
This part of the invoice covers all of your package’s shipping information, such as:
Shipping number information
Ship date
Reference
Taxable/non-taxable / Total charges
4. Shipper Details
Next, your invoice will include all of the information about the shipper. These details include:
Company name
Postal code
City
Etc.
5. Charges
Here, you’ll see a breakdown of charges incurred at the Air Waybill level.
6. Proof of Delivery
This part of the shipping invoice confirms that your recipient received the order. The bill will show you the signature, date, and time of your shipment to show proof.
7. Overall Summary of All Charges & Total Amount Due
As you reach the end of the shipping bill, you’ll see a summary of all charges, such as taxes, discounts, and more factors that could affect the price.
8. Payment Remittance Address
Finally, the invoice ends with the remittance address to the UPS office.
To avoid any nasty surprises or accidentally overpaying for shipping, you want to make sure to read your invoices carefully
Reading Your UPS Bill
UPS is another popular option to get your shipping and packaging handled. Here’s how shipping bills from UPS are formatted:
1. Account Status Summary
On each UPS invoice, you get a summary of your account, which includes your previous invoices with the provider.
2. Payment Terms
The bill will have a section that outlines UPS’s payment terms and what they entail.
3. Outbound Shipping Charges
In this section of the bill, you’ll get an overview of any outbound shipments during the invoicing period and a tracking number for your package. It will also include information on your shipping zone and product weight.
4. Adjustments and Other Charges
There may be other additional costs that impact the total cost of your bill. These can include late payment charges, same-day pickup, and other factors.
Your package’s dimensions can also add extra charges. UPS determines how much you can expect to pay by taking into account the length, width, and height of your package.
5. Taxes
The invoice will cover which taxes you’ll have to pay for each item you ship.
6. Return Portion
If you’re paying by cheque, this section includes the amount due and the return form to fill out.
Reading your DHL Bill
DHL is one of the global leaders in the logistics industry. Here’s how to read the format of each of their shipping bills:
1. Type of Invoice
DHL has different forms for shipping bills, such as:
Inbound invoice
Outbound invoice
Credit adjustment
Debit adjustment
Your shipping bill starts by identifying which one corresponds to your package.
2. Customer’s Billing Information
Next, your DHL bill will cover all of your customer’s billing information, which includes:
Invoice number
Account number
Invoice date
Payment due date
3. Shipment and Package Information
This part of the bill covers the shipment origin details of the package and the destination receiver. It includes the total number of pieces associated with each waybill and the total weight of the shipment.
4. Service Description and Extra Charges
It’s possible that you chose a particular form of service and have some extra charges that impact the price of your shipping bill. They will all be covered in this section.
5. Total Due
By taking everything above into account, the invoice shows you how much you can expect to pay in total.
6. Billing and Payment Information
The invoice ends with all the bill and payment information (including the customer’s billing address), so you can proceed to pay the invoice in full.
Conclusion
Make sure you take the time to read your shipping bill carefully. While shipping invoices may defer from carrier to carrier, they all provide you with information on the recipient and consider extra charges that could impact the cost.
Everybody wants to save the most money on shipping. With so many shipping methods and carriers, however, it isn’t easy to know the best option, which can change based on the situation.
The type of shipping option that’s best for you also depends on various factors, such as delivery time, distance, and product weight. Here are some basic recommendations to help you find the best shipping method and make sure you save money on shipping:
The Cheapest Ways to Ship Based on Your Product Weight
To find the most cost-effective shipping method, your product’s weight is the first thing to consider. Here are our recommendations to get the best rates on your items based on how heavy they are:
Items That Are Under 1 Pound
If you’re shipping light items below 1 pound, the best carrier to go with is USPS. USPS First Class Mail is a fast, low-cost way to send any lightweight package.
Items That Are Under 10 Pounds
For products weighing only 1-10 pounds, we recommend going with USPS Priority Mail.
Heavier Items That Go Beyond 10 Pounds
There are various options available if you plan to ship heavy items. The best ones include:
UPS Ground: An excellent solution for merchants that want to ship items up to 150 pounds. Each package gets sent within three to five business days.
FedEx Ground: This option is available for stores that ship items up to 70 pounds. Like with UPS Ground, you can expect packages to ship within three to five business days.
USPS Parcel Select: If you’re shipping items up to 70 pounds, another solution is to go with USPS Parcel Select. It also comes with order tracking at no extra cost.
Unicorn Shipping: Priority Mail Cubic
If you’re shipping any items up to 20 pounds, one of the best-kept secrets in shipping is Priority Mail Cubic. Cost is determined by size, not weight, so this service is excellent for more minor but still relatively heavy items. Not using Priority Mail Cubic is #3 on the list of Deadly Sins when it comes to shipping.
The Cheapest Ways to Ship Based on Delivery Time
Delivery is vital in what kind of shipping option and carrier is best for your business. Here’s how you can get the best shipping rates depending on how fast the customer needs their order to arrive:
Next-Day Delivery Service
Here are our recommendations for shipping carriers to get your items delivered the next day:
USPS Express: The cheapest option you can get for next-day delivery, though not always the most reliable.
UPS Next Day Air Saver: Not only does this option offer competitive rates, but UPS will also refund you if the item doesn’t get shipped the next day. You will need to file a claim, however, if that is the case.
FedEx Standard Overnight: FedEx offers same-day delivery for all addresses in the US. However, if you’re shipping items over 150 pounds, you should get FedEx next-day freight services instead.
A note on guaranteed delivery: when a carrier says the delivery time is guaranteed, you can get a refund if they don’t make it. Guaranteed delivery does not mean the package arrives as expected every time.
If You’re Looking to Ship Within 2 Days
For two-day delivery, our best recommendations are FedEx 2 Day and UPS 2nd Day.
If You’re Looking to Ship Within 2-3 Days
To send orders within 2-3 days, the best option to go with is USPS Priority Mail. It offers the lowest rates compared to UPS and FedEx, which can cost almost twice as much.
You can see on their website that USPS Priority Mail coverage is two days for most of the country. If you don’t need guaranteed 2-day delivery, then this option is the most economical option for that service.
The Cheapest Way to Ship Internationally
International customers are a great way to expand your reach, but delivering products can seem more complicated. The cheapest way to ship your items internationally is through USPS, which will be less expensive than UPS and FedEx (which can cost three times as much).
Other Tactics You Can Use to Save Money on Shipping
Outside of these shipping methods, there are also things you can do from your side to save money on shipping. Here are a couple of tactics to employ:
Provide the Right Protection for Your Items
You want to ensure that each of your items gets to the customer safely from A to Z. If your product gets broken or stolen during the delivery process, that’s money; you’ll lose shipping.
There are two main ways to do this. First of all, you want to make sure that you’re using a suitable packaging material to protect your items during transportation.
Secondly, you should consider having insurance if anything unexpected happens to your item during delivery.
Integrate a Shipping App
A great way to save on shipping is to integrate shipping software into your store. A quality app should have access to discounts on shipping with major carriers to ensure you get the best rates on shipping every time.
The best part about using shipping software is that you can set up automation so the software finds the best rates for each and every shipment, so you don’t have to worry about figuring it out every time.
Keep Your Packaging as Light as Possible
The heavier your package is, the more expensive shipping will be. To save money, avoid using heavy packaging material to ship items. For example, instead of cardboard, consider using light materials such as air pillows or packaging peanuts.
Reuse Packaging Material
Lastly, a great way to save on shipping costs is to recycle your old material for future orders. It’s a great way to save money and respect the environment at the same time.
Grow Your Business With The Best Shipping Rates
Shipping can quickly feel like a liability, but there are ways not only to minimize its effects but also to deliver a great customer experience simultaneously. That’s why you need to weigh all your options and select the shipping option that will save you the most money.
By following our recommendations, you should have a good idea of how to get rates for shipping. To learn more about how Essential Hub can help you save money with the best shipping discounts, contact us today.