In modern-day commerce, your closest rivals could be located anywhere in the world, and they could be anything from a small home-based business all the way up to a high-volume operation. As a small business, are you really ever going to get the same shipping rates, savings, and discounts as your larger, higher-volume competition?
Maybe not. However…
There are many different types of shipping software and lots of new ways you can optimize your small business shipping arrangements. In this post, we’re offering you a few key tips on the topic of small-business shipping. With this, we hope to inspire some new practices to help you on the path to lower shipping rates, better customer experience, and, ultimately, higher profits for your business.
- Avoid Using a Single Carrier
One of the most limiting things you can potentially do for your business is fail to accumulate many shipping options. Be prepared, as there’s a little leg work to do, and you need to have a solid understanding of your key parcel data—not just your volume but also your product weights, sizes, packaging, and any service-level agreement (SLA) requirements.
The more data you have, the more clearly you will be able to articulate your needs to potential shipping partners. You should try to obtain quotes, SLAs, and contracts for multiple carriers, including regional, national, and specialty shipping providers.
Don’t completely rely on any single carrier like UPS or FedEx. There are scenarios where each carrier makes the most sense, and it’s important for you to understand how they can work together.
Yes, it will take time, but in the long run, these efforts will be really beneficial.
- Audits
While this may not be the most appealing of tasks, it could be exceptionally fruitful in terms of the ROI. If you don’t already have a process in place to check your shipping invoices, then it’s time to get one! When you ship with guaranteed delivery options like overnight or 2-day, you’re entitled to a refund when they’re late. But the carriers aren’t going to do this for you.
A regular audit, such as monthly or quarterly at most, might not just reduce your shipping costs but also give you an indication of the service levels from a specific carrier. Either way, it’s a win-win.
Earlier in this post, we mentioned the importance of using shipping technology for your small business. Manual auditing could be time-consuming, but there are also many automated options that can save you time and money! LateShipment.com is just one of many options to consider.
- Harness Small Business Shipping Technology
It’s safe to say we all use technology in business. However, not everybody maximizes their use of technology in small business shipping. The best shipping software will help you manage your orders, check against multiple carriers for the cheapest shipping option, print labels, track packages, arrange pickups, and more!
Nowadays, all the top small business shipping software companies will offer seamless integrations with most of the popular e-commerce platforms, such as BigCommerce, Shopify, Amazon, Woo-Commerce, and many others.
With intelligent automation working for your business, you can realize a more streamlined, cost-effective, and less time-consuming approach to small business shipping.
- Packaging
At a time when consumers and companies alike are looking at ways to reduce their costs, reviewing your packaging is another essential task, and it’s something that’s firmly within your control.
According to a recent e-commerce survey, over 70% of consumers aged between 18 and 30 and over 60% of all shoppers state they are more likely to buy products from brands that use sustainable materials. Furthermore, another similar survey demonstrates that consumers tend to have a higher opinion of companies that use paper packaging instead of plastic or other unsustainable materials. The best thing is that eco-friendly packaging doesn’t always equal more expensive packaging, so it’s worth looking into.
Did you know that many carriers now give away free packaging?
For instance, USPS has hundreds of free shipping supplies on their site, as do DHL Express, FedEx, and UPS. All of these are worth a look!
Earlier in this post, we mentioned the importance of getting a handle on your data in order to rate shop across multiple carriers. You can go further by understanding how close your existing packaging is to cheaper rates if you were to make things ½” smaller or ½ lbs lighter.
- Free Shipping Alternatives
Regardless of the type or size of the products you sell, you might not always be able to afford to offer free shipping across your store. However, there are a few alternatives that you can still consider.
Minimum Order Thresholds
One way of incentivizing customers who want free shipping is to set a minimum order value. This tactic often encourages people to order more and pushes up average order values while giving the customer a feeling of value in the process.
Offer a loyalty program with free shipping
Many major brands are doing this, but it’s also highly applicable to smaller businesses. For your loyal customers who order from you regularly, offer them the option to pay a small annual or monthly fee in exchange for free delivery.
Consider a flat-rate cost of shipping
The applicability of this depends on the size and type of products you sell. However, a flat-rate shipping charge provides customers with complete transparency with their shipping costs, making it easier for them to see the exact cost of their order. In many cases, this also acts as an incentive for customers to place larger orders as they try to take advantage of the fixed shipping cost.
Include the shipping cost in your price
By including shipping costs in your prices, you can promote ‘free delivery’ as part of your offering. If you’ve implemented some of the earlier shipping tips for small businesses and optimized your company’s shipping operation, you can still offer value to your customers without having to cover the cost of shipping out of your own margins.
Bonus Tip – Reviews
People trust online reviews. One way smaller shippers can compete with their larger counterparts is by building up a quality online profile with lots of positive reviews. So, if you haven’t already optimized your shipping to include an insert or incentive for leaving a review, then doing so is a great idea!
Final Thoughts
With poor or no planning, shipping can end up being complicated and costly, and it can heavily impact your reputation and the overall customer experience. For smaller businesses that don’t have the demand for volume shipping, getting the right partners, processing, and pricing in place is essential.
Online shipping is so much more than an operational process. It’s also an opportunity to build loyalty and improve your customer experience, and it can also be crucial to your profit margins. In some cases, the flexibility and strength of your online shopping options could also help you make a sale in the first place.
We hope you’ve been able to find at least a couple of shipping tips for your small business.
Have a question or want to know more? Let us know!
